Andrea Colaianni
Social Media Strategist / Senior Associate, 90:10 Group France
With a background in Marketing and Web Marketing I had differents experience in traditional marketing / advertising campaign and Social Media Marketing with a focus on digital influence, audit/monitoring, social CRM and community management.
* Co-creation & Open Business
* Netnography research /e-reputation
* Social Business strategy
* Storytelling
Co-author of the first italian book about Buzz Marketing
"Buzz Marketing nei Social Media", Fausto Lupetti Editore - Milano 2009
Speaking Italian,English, and French fluently I worked in different countries like Italy, Germany, France and UK.
I'm actually senior social media consultant at 90:10 Group France, an iternational social media business consultancy with HQ in London. I also privide to develop our business in Italy.
I worked as a Marketing and Social Media Consultant (Buzz Coordinator) at PromoDigital - Wikio Group, managing different campaign as a Project Manager for bigs international Brand as: Ford, Renault, Vodafone, NatGeo, Opel, Toyota, etc.
My role also involved providing insight and predictions about likely future social media development and trends for our clients.
Mes blog:
http://www.womarketing.com (Italien)
http://www.womarketing.fr (Français)
http://www.womarketing.posterous.com (Anglais)
Twitter: @womarketing
103 contacts90:10 Group est une agence Européen de conseil en stratégie médias sociaux présente aussi en ME et USA, avec pour objectif d’aider les entreprises dans l’innovation, l’efficacité et le changement par le biais des technologies web sociales, leur permettant ainsi à s’adapter et à continuer à prospérer dans ce monde connecté. Notre expertise en conseil et en co-création nous donne la possibilité d'aider les client en B2C comme en B2B.
Je m'occupe de le suivi stratégique et conseil en média sociaux avec un focus sur le monitorage de l'e-reputation,audit concurrentiel, influence et présence dans les web sociale avec un approche social business.
Bilingue italien et français je gère les budget pour la France et l'Italie et je participe aux différents projets UK.
Expertise:
* Monitoring et Audit
* Co-creation & Open Business
* Netnography research
* Social Business strategy
* Co-creation
* Community management
* Social CRM
2010 - 2011Lecturer in digital marketing and social media marketing:
- Master Web & New Media : Ateneo Impresa
- Economy University of Urbino
- Master Economy University of Siena
- ESSEC Business School Paris
2008 - 2010PromoDigital is the first Italian Buzz agency, helping Fortune 500 clients & media agencies to spread positive Word-of-Mouth around brands and products. We’re a “category killer” shop for every issues related to buzz marketing: from monitoring online reputation to product/video seeding and etichal "community conversations" activities.
PromoDigital is an active member of WOMMA (Word of Mouth Marketing Association) and co-founder of WOMMI (Word of Mouth Marketing Italy) www.wommi.it.
Our clients list includes: Vodafone, Toyota, Mini, VW, Ford, Bulgari, P&G, J&J, SKY, Dada, Barilla, Nokia, Adidas and a lot but really a lot of others ;)
I'm Social Media Strategist, expert in WOM campaign and digital influence. Blogger relationship for clients and community manager for agency, I'm also work as a strategist for community conversation campaignes and reputation management (monitoring).
- Buzz Marketing / WOM
- Brand reputation / e-reputation
- Business developing
- Community Management
2008 - 2008Agence spécialisé dans la réalisation des communauté on ligne thématiques, creation des blog de marque et UGC video advertising.
- Community manager
- Social Media marketing
- coordination du team de production
- business plan
2007 - 2008Marketing and Advertising company in Germany specialised in Automotive brands. I worked as a junior marketing consultant in after-sales project for General Motors Europe (online and offline). Creative Brainstorming for Lamborghini meeting in Italy and other automotive brand campaign. Expert in analysis quali/quanti online and offline.