Anthony De Anfrasio

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Switchmod
Marketing and Advertising Industry
Creative Director
September 2002 – October 2006


Creative director and brand strategist for various corporations.

Analyze business and CRM internet strategy, communications plans.
Validate and manage clients "requests for proposal" aimed to external web agencies : marketing approach, user and usability research, visual design and branding, cross platform development (internet, mobile, events).

Clients : M6TV, Euro RSCG, Club Créateur de Beauté, Zippo, BNPParisbas, Orange, EDF...

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Arthur Andersen Business Consulting Paris
Marketing and Advertising Industry
Creative Director Europe
December 1999 – March 2002 (2 years 4 months)


Creative Director Europe, in charge of managing 11 web studios in Europe. Member of the usability experience methodology with the New York Office.

Internet Marketing strategy and Creative direction.
Provided in-depth analysis for internet marketing integration, user scenarios workflow, brand strategy/awarness analysis, objectives and audience analysis, positionning statements and key messages...

- Pitch new clients and develop the creative work-flow.
- Direct all strategy, branding and advertising for clients
- Developed & executed media planning campaigns, identity & GO live launches.

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Absolut Media (Privately Held; 11-50 employees)
Creative Director
Marketing and Advertising Industry
February 1997 – May 1998 (1 year 4 months)


Responsible for the overall creative direction of clients' media development projects and related promotional materials, the creation or direction of content destined for the web, print and other media, establishing and maintaining client relationships, establishing project parameters, managing project budget and contract staff requirements.

Client : Banque Sofinco, Groupe Moniteur, Gaz de France, Geoservices, Editions Hatier, France Telecom...

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Artkan Tokyo Japan (Dentsu
Creative Director
Japanese advertising and design agency
Marketing and Advertising Industry
August 1994 – December 1996 (2 years 5 months)

Responsible for identifying a client's existing marketing direction and proposing any recommendations for new marketing, positioning, advertising strategies and corporate identity issues, including business and product development.

MEDIA : Project management at FUJI TV, art and creative direction for interactive media, identity for shows...


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Hamada Printing Press Co Ltd . Tokyo Japan
Creative Director worlwide
Marketing and Advertising Industry
February 1992 – March 1994 (2 years 2 months)


Provide creative direction for all communications worldwide.

- Managed a 1.5 million dollar annual budget for the Creative Team (included fulltime hires, contractors, interns and vendors).
- Led a team of japanese graphic designers, copywriters and art directors.
- Developed reorganization and growth plans with other executives to build creative teams in several divisions.
- Responsibilities include project management, advertising planning, account management, brand identity development.

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Sunshine Design. Los Angeles USA
Art Director
Co founder of Sunshine Design, based in Los Angeles
Graphic Design Industry
February 1986 – January 1992

- Providing brand identity design, advertising, and collateral, signage and design management.
- Shared knowledge and provided creative leadership to ad agencies and clients for the music and entertainment industry.
- Leadership in advertising flyer for the clubbing scene in south Los Angeles.

CLient such as ; Warner Brothers, Disney, Capitol Records, Budweiser Anheuser-Busch, Go Ventures...