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Antoine SERMAGE

SURESNES

En résumé

En recherche active de nouveaux challenges.
Diponibilité immédiate
Mobilité totale France / Etranger.

Mes compétences :
Market analysis
Team building
Business development

Entreprises

  • TUCANO URBANO France - COMMERCIAL DIRECTOR

    2014 - 2015 - Key responsibility: responsible for the business plan, targets for wholesale and shop in shop business, budget for the French subsidiary working costs. Manage agents, motivate them, presenting the collection and marketing operations, explain them the commercial strategy, establish new business rules and a new team. Clean the French market and focus on the key customer and define a portfolio to be developed. Participate to the collection elaboration, sales presentations. Establish a clear business report policy. Choose and establish a close relationship with Accounting Office.
    - Key achievements: Create the French Subsidiary and make it work since September 2014 with all the partners such as accounting, IT cabinet, lawyers, bank…Evaluate the agent team, and start to modify it. Hire a Commercial assistant and a dedicate person for the customer service.
  • NATALIA BRILLI - HEAD OF SALES AND MARKETING

    2012 - 2013 - Key responsibility: manage worldwide selective distribution, to wholesale and department store, collection briefing to our showrooms in New York, London, Paris, Tokyo, Sales representative coaching, turnover increase, delivery management, invoicing, customer support and opening new distribution channel.
    - Key achievements: Opening dedicated area for the brand in worldclass department stores in Nortern Europe, North America, Asia Pacific.
  • DIESEL FRANCE - AREA MANAGER

    Breganze 2010 - 2012 Key responsibility : A 16 million € turnover, Male and Female apparel, Underwear, shoes, bags, Show room management, merchandising, collection set up, logistic, develop current business, find and develop new business, categorize distribution network, team management, recruitment, targets and forecasts management
    Key achievements: maintain turnover growth while repositioning the distribution more qualitative.
  • DIESEL FRANCE - SALES MANAGER FRANCE 55DSL

    Breganze 2008 - 2010 - Key responsibility: Sales, Marketing, Branding, PR, Distribution, General Management
    - Key achievements : implement a turnover plan, which yielded the following results : increased turnover by 60% over 2 years by redefining PR & branding strategy so as to expand customer base and establish brand image, stabilizing and motivating the 5DSL sales team and opening new distribution channels.
  • OAKLEY EUROPE - SALES MANAGER APPAREL/SHOES/ACCESSORIES FRANCE

    2006 - 2008 - Key responsibility : Sales, Distribution, General Management, Key advisor to Oakley Europe CEO on fashion industry best practices.
    - Key achievements: increased operating profit by 15% over 2 years by restructuring sales team, implementing distribution by line strategy so as to expand customer base and establish brand image, rationalized cost structure in order to stabilize the business before takeover by LUXOTICA.
  • DIESEL FRANCE - SALES MANAGER FRANCE 55DSL

    Breganze 2003 - 2006 - Key responsibility: Sales, Distribution.
    - Key achievements : increased turnover by 55% over 2 years by expanding customer base, stabilizing and motivating the 55DSL sales team and opening new distribution channels

Formations

Pas de formation renseignée

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