Arnaud de Boissière Malek

Plusieurs actions de développement, secteur:
- web - mise en place du service commercial, formation et stratégie...
- Vin - mise en place d'un service à l'export et développement du réseau.
- Sport - formulation de stratégie de développement pour un sport peu médiatisé.

Le SoccerStar est né de la réunion des compétences de plusieurs personnes partageant la conviction qu'il est viable de mettre en place une structure de football en salle sur l'Agglomération de Montpellier.

Nous souhaitons apporter un service ludique et de détente. Il y a un besoin identifié et nous voulons répondre à ce besoin par une offre originale et conceptuelle et nous démarquer du seul lieu de ce genre dans la zone.

Nous nous positionnons donc comme un fournisseur de service sportif à caractère ludique de grande qualité.

Mon rôle: Etablissement du Business Plan, de la stratégie commerciale...

En charge de la Publicité, Marketing, Communication, Partenariats, Stratégie de Développement et tout l'aspect commercial du SoccerStar.

The French Trade Commissions in Auckland, New Zealand and in Buenos Aires, Argentina (June 1997 – Jan 1998)
Organization of meetings and partnerships between French exporters and companies from New Zealand and Argentina. Product positioning, market research, feasibility studies, competition & political environment analysis. Extensive research experience, and strategy implementation.

Les Vins Beaufort - Sète, France (May 1994 - Jan 1998).
- Creation of the position, library building, lists of potential buyers, importers, and wholesalers from Spain, England, Denmark and New Zealand. Trade shows attendance.
- Enabling exports to UK. , Denmark, New Zealand. Markets studies: the UK wine market, the Spanish wine market.
- Development of brand image and awareness in the south of France.
- Strategically planned sales to niche markets.
Managed to increase significantly the company’s revenue.

Directeur au sein de l'agence Actiplay ( www.actiplay.com ), pour quelques mois et pour relever un challenge.
Actiplay produit et commercialise des solutions d'e-marketing à forte valeur ajoutée technologique (label Anvar 2003) et intervient dans trois domaines principaux : - ludo-marketing(jeux 2D et 3D) - web promotion (sites et campagnes on-line) - merchandising interactif.

Supplying business management software and related products and services to the small and medium sized business community in the Languedoc-Roussillon. Products include applications for, accounting, payroll and human resources, CRM and contact management, a range of e-commerce products and online solutions along with a number of industry and market specific applications.

Morningstar Canada, Toronto, Canada (October 2000 – Oct 2003)
www.morningstar.ca
Identify clients’ needs and respond with adequate solution and appropriate pricing. Managing accounts, renewals, leads, cold calls, negotiating contracts… Advertising Sales.

International Advertising Sales Executive / Head of Marketing Solutions – Cosmetics Industry
Decision News Media, Montpellier, France (April 2004 – Actually) Business-to-Business news e-publisher.
Decision News Media runs 25 news websites, 50 e-newsletters.
- Responsible for www.CosmeticsDesign.com and www.CosmeticsDesign-Europe.com editorial trends, referencing, advertising, budgets. Coordinating overall sites strategy, research and development requirements, and development implementation.
- Responsible for providing e-marketing Solutions to major supplier companies of the Cosmetic industry, selling advertising solutions to large European and US-based companies on those two news websites.
- Responsible for the day-to-day running of all account relationships across the portfolio granted and managing clients’ marketing campaigns with a monthly reporting.
- Involved in strengthening Decision News Media brand internationally and building our brands in the United States.
- Banner design and html writing as it occurs.
- Interact with Advertising Agencies to provide the best marketing & communications campaigns to their clients - relevant to their corporate image.
- Participation in all major Cosmetic Industry trade exhibitions throughout the world.
Responsibilities involve negotiating at senior level with large global organisations (in the USA and Europe) predominantly by telephone with business trips to attend industry exhibitions three times a year.
I learnt how to be creative, independent of thought, how to make the difference whatever it takes.