Arslan Touba

Plusieurs missions en l'espace de 3 ans et demi en France et à l'étranger

France:
Orange Business Services: Chef de produit Telepresence & Videoservices
Orange Technocentre Paris: Project Management Officer
Orange Audience & Advertising Division: Strategic Marketing Manager
Siège France Télécom (Alleray): Stratégie 2015 du Groupe FT/Orange
France (DOM - Caraibes): Chef de Projet Web Care

International:
Orange Sénégal (Dakar) - Responsable de la définition du Plan Marketing Stratégique d'Orange Business Services
Orange Ouganda: Analyse de la distribution
Orange Niger - assistance aux chefs de produits
Orange Tunisie - Chef de projet VoiceMail, MCA
Irak: Due Dilligence de l'opérateur irakien Korek (rachat de France Telecom)
Iran: lancement de l'opérateur 3G Tamin Télécom

Products Manager– Voice SMS, Caller Line Identification (CLI+ and notification of reachability)

product development , business cases, marketing mix adjustment (positioning, pricing, customer journey)
Monitored KPI’s and in-life management, market analysis (trends, best practices), business development and third party relationship (steering committee)
Key achievements: Launched Voice SMS in Botswana, Ivory Coast, Kenya and CLI+ feature for Jordan

Projects Manager– Flybox, Business Everywhere, Mobile TV

Followed Time To Market methodology, prepared project deliverables (Gantt chart, marketing deliverable, built business cases, business plan), qualification plan for technical implementation, QOS scoring and risk assessment (HLRA), legal aspects and business process (CC training), reported at the Group level thru Consumer and Business Product Board presentations
Key achievements: Launched Business Everywhere in Jordan on May 2008

MMS/SMS promotions – managed Happy Hour and Happy Day promotions, monitored SMS/MMS traffic, promotions analysis, lessons learned and recommendations
Mix media strategy - communication brief, took the lead on the direct marketing campaign.
MMS Page Project:
Wap/Web interface – Vodafone Live positioning, contents enrichment, audience analysis and business reporting