Audrey Hadjeje

Compétences

Rédaction

- Préparation des contenus de la communication (recueil, évaluation, sélection, rédaction, ...)

- Vérification de la conformité et la qualité de l'information diffusée

- Conception d’ une ligne éditoriale de publications, de contenus de messages, de supports de communication, ...


- Constitution et mise à jour du fichier presse

- Revue de presse journalière et suivi des retombées

Communication

-Réalisation des supports de communication

-Définition de la politique de communication de la structure (budgets, dépenses, plan de communication)

-Mise à jour des données d'activité (tableaux de bord, statistiques, ...)

-Constitution d’un réseau de journalistes

Evénementiel

- Planification et préparation d’événements (conférences de presse, salons professionnels, petits-déjeuners investisseurs)


- Organisation logistique des événements

- Organisation des séminaires


Informatique ( PC & Mac)

- Bureautique : Word, Excel, Filemaker Pro

- PAO : Photoshop, Illustrator, Xpress

Langues

- Anglais opérationnel
- Espagnol Opérationnel



PR MANAGER
Professional Experience



2012 Freelancer in press relations

• Press release writing
• Editorial
• Speeches
• Newsletters & Bulletins
• Planning, developing and implementing PR strategies
• Event Management

2012 Senior PR Consultant – Medical & Health sector (PARIS)
All Services / Convergence Infirmière
• Implement the internal communications strategy for the group
• Research preparation and approval of press releases
• Manage the PR and communication budget
• Digital monitoring

2009/2011 Associate Director IT (PARIS)
Startincom
• External / Internal communications
• Corporate
• Consumer campaigns
• Crisis
• Coordination
• Business Developement
• Global Communication
• Media promotions
• Business plan


2008
Senior PR – IT B2B (PARIS)
Car Telematics
• Take a lead on media interviews for the group
• Develop effective crisis communications activities for the group if they occur
• Develop and define key messages into relevant and persuasive copy to ensure consistently high volumes of external coverage and effective internal communications
• Implement the internal communications strategy for the group
• Research, preparation and approval of press releases, case studies, opinion articles etc
• Run the company's press office function
• Manage the PR and communications budget
• Retain and develop relationships with key journalists across various industry, national and regional press


PR Consultant (PARIS)
2007 Hors Antenne
 Developement databases
 Institutional bases
 Editorial forecasts

Associate PR (PARIS)
2006 Aditem Consulting
.Launch of a new tool marketing
.Prospecting customers
. Realisation of a press kit

Associate PR (PARIS)
2005 TEVA
• Press Conference
• Internal communications



PR Manager Experience, both in house and international PR agencies. Expert in coordination, both consumer & corporate PR - Good management qualities and highly creative. Operational marketing skills.

KNOWLEDGE
-Crisis management (all sorts) media watch, statements, digital monitoring and recommendations

Press Relations
-Writing of press releases in both French and English, Q&As, Media briefing for interviews, media training, crisis management
-Update of media database, strategic targeting of media in line with communications objectives
-Management and coordination of the Visiting Journalist Program – Media Promotion - media conferences, round tables dinners - Preview cocktails –

Strategic PR Recommendation and Reporting : Creation and follow up of strategic PR plans, monthly analysis reports of clippings,

Budget management:
-Implementation and follow up of yearly communications budgets and PR plans for French clients

COMPUTER KILLS

- Word, Excel, Filemaker Pro
- PAO : Photoshop, Ill