Axel MAZEROLLES

• Creating the French business and the team from scratch
• Responsible for all aspects of the business locally
• In charge of 'all rounder' who is able to participate in every aspect of the local business, including sales, production, marketing, humain ressources, finance and management

• Creating the French business and the team from scratch
• Responsible for all aspects of the business locally
• In charge of 'all rounder' who is able to participate in every aspect of the local business, including sales, production, marketing, humain ressources, finance and management

• Responsible for the long-term vision of Kelkoo and Yahoo! Travel EU
• In charge of the development and release of the product plan for a product family.
• Localising international strategy to local markets
• Merchandising optimisation and product priority orienting via marketing analysis.
• Creating Sales program

working for the following markets: UK, FR, DE, ES, IT, SE, NO, DK, BE

• Responsible for the long-term vision of Kelkoo and Yahoo! Travel EU
• In charge of the development and release of the product plan for a product family.
• Localising international strategy to local markets
• Merchandising optimisation and product priority orienting via marketing analysis.
• Creating Sales program

working for the following markets: UK, FR, DE, ES, IT, SE, NO, DK, BE

August 2003 - July 2005 – Transport Category Manager / France Content Manager

• In charge of driving forward all innovation, promotion and optimisation actions aiming at developing first and foremost the conversion’s rate, visits and turnover of categories.
• Assuring the development and maintenance of all necessary tools for analysis and evaluation of category performances inside the company and on the market.
• Merchandising optimisation and product priority orienting via marketing analysis.


July 2002 - August 2003 - Merchandising Manager

• In charge of the policy of push products, special operations and advertising campaigns.
• Responsible for creating and carrying out promotional events: site content and ergonomics
• Responsible for adapting technologies to French market.

June 2000 - July 2002 – Marketing Project Manager - France and Branches

• Competition monitoring on European and American markets.
• Creation of editorial content (countries guides / weather forecast/ currency/ photos/ videos)
• Creation of SEO
• Responsibility for on-line partnership agreements (trade-mark visibility)


August 1999 - June 2000 - Responsible for creating international sites

• Market analysis prior to opening of new branches abroad.
• Project coordination in connection with the country managers, group management, investors.
• Creation of following sites: UK, Italy, Spain, Germany, Denmark, Belgium, Canada, USA.
• In charge of: online payment security, registration of marks and domain names.


working for the following markets: FR, CA, UK, DE, ES, IT, DK, BE, USA