Badier Laure

• Developing marketing strategy, messaging, and promotional tactics worldwide
• Developing marketing promotional material internally ( brochure, article, visual aid, detailing scheme etc )
• Follow-up of the implementation
• Responsible for quantitative market research analysis providing strategic direction to the brand team
• Involved in the international qualitative market research
• Conducting marketing training meetings periodically for the key marketing and medical teams
• Conducting marketing presentation for the direction
• Life cycle management for Procoralan

• Created and implemented successful marketing programs to help drive script growth
• Championed the planning and evolution of the ActNow program in Singapore
• Helped manage Actonel marketing budget with finance, minimized variance, and optimized investment
• Communicated with sales force to optimize the execution and success of promotional programs

• Developed thorough understanding of the 14 markets across Asia-Pacific with key learning from the various healthcare systems, physicians & patient’s behaviours and generics threats
• Participated to develop the marketing strategies and promotional tactics
• Responsible of competitors’ analysis and action plan development to protect Plavix stroke business
• Developed promotional material to implement the defined strategies
• Managed two majors scientific closed event meetings with key opinion leaders
• Helped to drive a market sizing & mapping research to gain deeper insight into thrombosis market
• Organization of a sales forces meeting training the reps with a new selling model

• Thorough understanding of product’s communication strategy to provide prompt feedback on all agency materials, ensuring timely delivery of global campaign
• Worked closely with agencies, medical and regulatory teams to develop congress booth’ promotional tools and congresses symposium, making the brand highly differentiated from competitors
• Actively involved in the analysis of market research to prepare the brief for the advertising agency, ensuring the global master detail aid could be implemented worldwide
• Helped to manage a global Medico-Marketing workshop involving 37 countries
• Analysis of a new competitor entry, provided to affiliates to aid development of local defence plans

- Sought out multiple sources of information to progress understanding of suitable patch technology
- Execution and analysis of toxicological trials ensuring the progress in a new drug development