Baptiste Blanc

• Retail Marketing : in charge of defining and implementing trade marketing strategies for all french DOS (including European Flagship Store)
Developing specific marketing tools to promote 4 different labels and improve customer retention
Creating and executing direct mail and developing email/internet communication - monitoring development of internet tools.
Controlling brand image instore ( POS material, music...) in cooperation with Retail/VM departments
Work closely with licenses to ensure brand image)

• Event management : strategizing, developing and executing retail and corporate events in France from ideation, organization to post- events analysis

• CRM: In charge of database management (50000contacts). Development of exclusive in-store marketing tools. Development of CRM software and reports (X27, Cognos). Management and analysis of customer base and store results. Monitoring and counseling stores on CRM improvements Creation of a CRM interface available to all managers.

• Training and Development: Analyze the needs of the market, draft modules meeting the specific demands of the network. Coordinate implementation of corporate trainings in France. Organized training for more than 350 sales staff

• Implement PR strategy, prepare PR material
• Organization of two major internal events: press relations and logistics
• Sponsoring events: participate to elaboration of sponsoring strategy. Organization of events, logistics, press relations, budget control.
• Press management at pan-European level and budget control, assisting the PR director in daily work
• Dealing directly with the press, preparation of reports and presentations, assisting in photo shoots for lookbooks