Barbara DAHEUR-SWIDERSKA

En résumé

Entreprises

• Groupe Etam - Country Developer E-commerce

  Clichy 2017 - maintenant Launching and developing new international Etam e-shops ie: etam.pl, etam.cz, etam.ch, etam.ma and int.etam.com and 200 other shipping locations:
  - Planning & Market Analysis for the biggest countries,
  - Developement, Strategy, E-merchandising & Acquisition for concerned countries,
  - Managing international databases,
  - Marketing direct approaching and DMP launching,
  - Optimizing the on-site and off-site activities
  - Cooperating with lot of in-house departments: supply chain, logistic, SAP, digital projects, IT & developers and other external partners.

• Groupe ETAM - E-commerce Country Manager - Etam.pl

  Clichy 2016 - 2017 Responsible for www.etam.pl :
  launching the polish site in November 2016
  Since December 2016 : e-merchandising, optimisation of basket funnel, customer service and the marketing part
  Since January 2017 : concentration on the acquisition part and optimisation of marketing direct, gaining new clients and visitors etc.

• DIGITASLBI - Client Partner CEE

  2016 - 2016

• Starcom MediaVest Group - Business Integration Manager

  Levallois Perret 2015 - 2015

• Starcom MediaVest Group - Performance Marketing Manager

  Levallois Perret 2014 - 2015 - SEM (La certification Google Adwords)
  - Programmatic buying
  - Coordination d'une équipe de trois personnes ;
  - Stratégies online performance et display
  - Digital marketing: (finance et e-commerce)
  - Campagne d`image de marque
  -Organisation de formations
  - E-mail Marketing ;

• Agence Codemedia SA - Account Manager

  2012 - 2014 agence de media online - e-commerce, performance marketing, RTB, SEA, affiliation marketing, Retargeting, Face ads etc.

• Agence Codemedia SA - Senior Media Planner

  2010 - 2012 - Campagnes Mobiles,
  - Social Media Marketing,
  - Planification de campagnes en ligne - Appels d'offres
  - Traffic management ;

• HolidayCheck AG - Stage de fin d'études

  2009 - 2009 - gestion de Newsletter
  - rédactions et traductions
  - SEO
  
  

Formations

• Humboldt Universität Zu Berlin (Berlin)

  Berlin 2007 - 2008

• Université De Varsovie (Varsovie)

  Varsovie 2003 - 2009 Master en gestion des affaires et marketing