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Béatrice GOURHANT

SEATTLE

En résumé

Public Relations and marketing professional with over 20 years experience working with technology companies in roles including corporate, events, advertising, and crisis communications. Highly experienced in driving strategy and execution of high-impact public relations and marketing programs to help companies achieve their business goals.

Mes compétences :
Public Relations
Microsoft Windows
external team management
account Management
Responsible for the launch
Responsible for corporate communication
Responsible for coordinating partners
Project Management
People Management
Marketing
Management Consulting
Large scale budget management
Government Policy
Global PR Agency management
Executive Marketing Management
Event Management
Consumer Electronics
Agency/Project Management

Entreprises

  • REVEL CONSULTING - Senior Associate

    2015 - maintenant * Revel partners with clients to create substantial value through strategic execution. It delivers
    business management consulting solutions to clients in the high-tech, wireless & mobility, retail, and
    healthcare sectors by combining deep industry expertise with strategic thinking.

  • AMAZON LLC CORPORATE - International Consumer Product Communication Director

    2012 - 2015 * Successfully implemented highly scalable communication programs in countries including Brazil,
    Mexico, India, Japan, China, Europe, Australia and Canada to maximize positive coverage, build
    awareness of Kindle devices, content and digital services as well as build awareness on Amazon
    devices
    * Strategic and Operational Marketing- Products & services life cycle management on consumer
    markets (promotion, advertising, viral marketing, community management, thought
    leaders/influencers marketing/market research, competitive analysis and international business
    intelligence)
    * Communication and Product Management - Communication strategy, CRM & PR agencies
    management Implementation and management of product category launch for International
    countries, from communication and strategy to creation and execution-Coordination of
    international multi expertise v-teams including finance, sales, branding, legal, public affairs, technical

    product managers, customer service, content managers and product managers. Key performances
    monitoring
    * Project Management - Cross division project management including remote management
    * People - Recruitment, management & development of teams and V-teams in a high growth context

  • Amazon - Communication Director & Member of the Executive Board

    Clichy 2010 - 2012 * Member of the executive board and responsible for developing the overall communication and
    marketing strategy for Amazon in France, Italy and Spain as well as providing direction and
    oversight to the team as they delivered on these strategies
    * Responsible for creating the Public Relations structure in France, hiring and directly managing a team
    of experienced Public Relations Managers
    * Responsible for implementing successful and creative marketing programs

    * Ability to translate results into effective strategy campaigns to increase customer's
    engagement and traffic
    * Responsible for coordinating partners and internal teams to deliver win-win solutions
    * Management of high-level partnership with market influencers and business partners
    * Responsible for internal and external communication for Amazon France, Italy and Spain - creation
    and development of marketing tools and materials
    * Responsible for internal and external communications of the CEO
    * Spokesperson

  • Microsoft - Manager, Consumer Division

    Issy-les-Moulineaux. 2003 - 2010 * Online and PR Communication ;
    * Responsible for creating and developing go-to-market integrated communication and marketing
    plan, managing large scale events, coaching and briefing CRM/PR and consulting agencies for
    Microsoft hardware products, consumer software, Mac products, Xbox and Windows Games
    * Storytelling - Creating stories and developing CEO speeches and FAQ - Responsible for driving top
    stories in media with Microsoft executives and CEO across division and teams

  • TBWA - Account Director

    2001 - 2003 * Overall Microsoft France account Management ;
    * Responsible for defining and driving the PR strategy across the consumer division

  • Com'Vitamine - PR Manager

    1995 - 2001 * Manage and drive PR plans for Educational & PC games products ;
    * Responsible for corporate communication ;
    * Responsible for the launch of EDUCATION.com

Formations

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