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Google
- Strategic Planner
Paris
2016 - maintenant
Help teams understand brands ambitions and provide helpful recommendations based on a strategic use of Google ecosystem.
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Publicis Conseil
- Strategic Planner
Paris
2012 - 2016
Brand strategy and creative planning : Heineken, Pelforth (Heineken Group), PMU, Castorama, Kiabi
Organisation and/or animation of strategic workshops (Renault, Castorama, Sanofi, Nescafé Dolce Gusto, BNP etc)
Prospective and consumer trends analysis, conception of special reports and creation of Trends Cards to fuel the "Lead The Change" philosophy
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Havas Media
- Strategic Planning
Suresnes
2012 - 2012
Support the senior Strategic Planner on different missions and accounts : BNP, PUIG (Nina Ricci), Hermès
Conception of specific reports : Cannes advertising trends 2012
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The Future Foundation
- Consumer Trends Consultancy
2011 - 2012
Consumer trends consultancy for Advertising agencies accounts (BBDO, DDB London, Mc Cann Ericksson, M&C Saatchi, Universal McCann, Wunderman etc)
Support the Account Director in a variety of long term prospective projects for ASDA, WSP, and Adidas :
• Definition and analysis of the relevant Consumer Trends (qualitative + quantitative data)
• Collection of global Trendspotters comments
• Future proofing
• Prospective analysis of the Consumer Trends implications for the future of the brand and its preoccupations within 10 to 20 years
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Orange (Marketing Group)
- Consumer Trends Analyst
2010 - 2011
• Qualitative and quantitative analysis of social and consumer trends
• Conception of special reports (“Consumer Trends 2011”, “Digital home 2020”, “Generation X, Y and Z”)
• Focus group and creative workshop organization
• Development of future value propositions in collaboration with marketing teams (definition of business models, product innovation...)
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Weballwin (start-up fondée au sein de l'incubateur d'entreprise ESSEC)
- Marketing manager
2009 - 2009
• Development of marketing and strategic plan
• Development of business models (which led to a collaboration with Sony Music)
• Commercial negotiation with marketing directors (Société Générale, La Redoute, Leclerc, Pilot...)
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Orange (Direction de la planification stratégique et développement pays)
- Business Analyst
2009 - 2010
Telecom market analysis (France, Spain, UK, Poland, Slovakia, Romania, Jordan)
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Cellfishmedia (Lagardère)
- Deputy Product Manager
2008 - 2008
Operational marketing :
• Reporting, statistics
• Conception and management of direct marketing campaigns
• Management of the AdServer
• Supervision of the coordination with partners (Bouygues Telecom)
Marketing strategy :
• Benchmarks, analysis, recommendations
• Development of new business models, strategic development of new websites
