Benjamin Caller

Western / Central Europe Marketing Director & EMEA Marketing Manager, Small and Medium Business
- FY07: 400 M dollars. - Marketing budget : 5 M dollars,
- Manage a team of 15 persons (France, Spain, Italy, Portugal, Belux, Netherlands, Nordics, Baltics, Switzerland, Greece, Israel), report to EMEA VP Marketing.
- In charge of all market segments (Enterprise, SMB, Services) for both direct and indirect channel.
- Western Europe lead Generation campaigns: Acquisition, and Retention of Installed base, development of Application revenue. Deployment of all tactics: Direct mail, email, telemarketing, advertising, interactive…
- Promotion, Incentive : define, implement, quarterly promotions and incentive.
- Press Relations / Analyst Relations : Define PR/AR campaigns, product launch, positioning, case studies. Official spokesperson.
- Product Marketing: Define, design and organise product launch, necessary tools
- Built marketing plan with Service Providers and Alliance partners (Telecom Italia, BT Italy and Spain, Microsoft, Plantronics, Extreme, Nokia…)
- Infrastructure : Deploy CRM, edemand tool and planning tool.

- 22 000 employees (Tenovis acquisition in November 2004, 5500 employees)
- Marketing budget : 1.5 M dollars, Manage a team of 2, report to WW VP Marketing, SMBS
- Built and execute marketing plan in Austria, Denmark, Dubai, France, Germany, Italy, Netherlands, Nordics, Russia, Spain, Sweden…
- Channel Marketing : Indirect Business model: 600 Business Partners (distributors, resellers, VAR’s, SI’s), organisation and implementation of a roadshow. Design and deployment of marketing-in-a-box tool.
- Lead Generation: deployment of a pan-european integrated campaigns (Direct mail, email, telemarketing, advertising)
- Built marketing plan with Service Providers (Telecom Italia and Batelco)
- Press Relations and Product Marketing : Launch of IP Office 3.0, Case studies.
- Alliance marketing : Built relationships with HP and Microsoft in EMEA.
- FIFA World Cup 2006 : member of the organisation team, sales incentive

- Public Company - Euronext
- Leading international consultancy company - 500 employees - Turnover : 44.3 M Euros
- Marketing Budget 2003 : 550 K Euros – Sales Objective : 1 M Euros
- Member of the Executive Committee (Group, France). Manage a team of 3 (Paris, New York).
- Created strategic and operational marketing Plan. Monitor competition.
- Marketing and Communications Operations: Developed and Implemented marketing and sales tools.
- Lead Generation: Implemented Direct Marketing campaigns (mailing, e-mailing and telesales), organized International monthly seminars.
- Press Relations and Internal Communication: Manage two agencies. Create NET2SPIRITand NET2SPEAKERS programs.
- Web Marketing: invitations to tender, Creation of a new website (3 languages),
- Channel Marketing and Strategic partnerships: Creation of the NET2S Partner Program. 20 partners including : Computer Associates, Citrix, Checkpoint, Critical Path, Foundry Networks, GL Trade, HP, IBM, Iona, Microsoft, Network Associates, W4 …
- International Institutional representation (spokesperson)

Mediapps (Editeur de logiciels)- 120 personnes – 350 clients
- Budget 2000 : 4 M € / Budget 2001 : 2,5 M €.
- Membre du comité de direction. Création et Exécution des Plans Marketing et Business Plans.
- Recrutement et management d’une équipe européenne de 9 personnes (Allemagne, Espagne, France, UK)
- Marketing Produit : conception des outils d’aide à la vente, packaging, veille concurrentielle, orientation des développements...
- Génération de leads : campagnes de marketing direct (mailing, télémarketing…), organisation de séminaires hebdomadaires …
- Channel Marketing : création du Mediapps Business Partner Program : programme de certification, co-marketing, extranet partenaire, newsletter mensuelle… 140 partenaires – 23 pays.
- Partenariats stratégiques : Business Objects, IBM, Lotus...
- Marketing Internet : conception des sites internationaux (5 langues), gestion des campagnes publicitaires en ligne et e-marketing.
- Relations Presse : Recrutement et management de 5 agences, organisation de roadshows (lancement de produit, levée de fond, campagne notoriété…) : plus de 1000 articles en 2 ans.
- Représentation Institutionnelle Internationale (conférencier, porte-parole)

- Mise en place du programme partenaires CSA (Compaq Solutions Alliance)
- Lancement du programme Active Answers (Configurateurs, sizers...)

- Responsable du développement du marché de l'éducation en Europe.
- Création et gestion du site web R@conte-moi Internet,...