Benoît Anger

Member of the Management Committee - Managing a team of 20

• Revamped sales & communication strategy
New brand identity to support and build EM Normandie awareness
Revised media mix with strong digital activities : new website (ranked 3rd by mediaetudiants.fr), launch of a web-tv (more than 16,000 views, best corporate film awarded by the Normandy Press Club), extensive use of social networks to gain more visibility (Twitter, Facebook, Viadeo & LinkedIn)

• Active fundraising to support the school’s development

• Increased relations with companies and preferred partners (creation of a corporate club and a career centre, organisation of an annual job fair and a negotiation contest), set up of a new web interface to ease students job search.

• Launch of the 1st Master Grande Ecole by e learning (best pedagogical innovation award in 2011)

• Coordination of the Alumni association

--> € 2 mln raised annually, 42 preferred companies in the corporate club, recruitment of more than 3,000 active members within the Alumni association, candidates up by 85 % vs. 2006, 20,000 website unique visitors per month.

Interview in French newspaper "Les Echos" : http://www.lesechos.fr/info/france/020547137543...
Chat-TV with candidates : http://passerelle.canalchat.fr/chat-em-normandie
Club Media RH (BFM Radio - 8/03/2010) : http://www.mediarh.com/rss/podcast.xml
Another interview : http://tinyurl.com/yg7og6t

Turnover: € 220 mln, 17 countries
Member of the Management Committee of the business unit

• Drive financial performance (top line & profitability)
• Drive pricing strategy on each segment / destination
• Strategic planning (2008-2010, vision & sales performance), and supervision of the annual budget process

Based in London, in charge of UK, Ireland & Scandinavia (sales, marketing & communication)
Turnover: € 40 mln, 32 000 customers, team of 40

• Establish the UK market as a leading one for Club Med by
- Educating distribution and market on the product: new marketing plan with a total budget of € 3 mln
- Increasing brand awareness
- Broadening the consumer base (B2B & B2C) and driving sales towards the most profitable products (long haul resorts)
- Reviewing the distribution channels strategy to increase sales and profitability

--> Double digit growth on Winter season, new customers + 13 %, average price per hotel night + 11 %, internet sales weight up 6 pts (representing now 20 % of total sales), profitability up by € 2 mln in one year

• Maintain level of profitability in the Irish market through a new distribution agreement (+ 22 % in 3 years)
• New agency agreement signed in Sweden to develop the Scandinavian area (with the objective to reach a level of sales of € 1.5 mln in 2010)

http://www.spahalsa.se/Artikel1.aspx?CatID=1&Ar...
http://webfinanser.com/nyheter/?id=27435
http://www.europ-assistance.co.uk/Application.a...
http://www.sunway.ie/press_archive.asp

Based in Zürich & Geneva (sales, marketing & communication on the Swiss market).

- Upgrade of the sales and marketing policy further to a change in the corporate & brand strategy (from a mass market to an upscale product)
- “Value” strategy through an increase in purchased frequency and in the average basket of the existing customers
- (Re)recruitment of new and former customers thanks to a revised marketing strategy (brand & promotion campaigns through different channels: TV, press, magazines, partnerships) in coordination with the advertising agency (Budget: EUR 2,7 mln)
- A new B2B approach through a segmentation of travel agents (based on results and potential sales) with supportive measures (incentives, trade marketing, animation…) and a dedicated team of 3 salespeople on the road

--> Sales permanently increased since 2003, despite a downturn market. Winter 2006 results reached a breaking level with sales up 8 % and the highest level of profitability since 2003, CAGR average price per hotel night + 8 % between 2004 and 2006

http://www.tsr.ch/tsr/index.html?siteSect=50000... ;vid=5849538 (live interview with a Swiss TV)
http://www.handelszeitung.ch/artikel/Management...
http://www.xavierguilhou.com/clients/guilhou/si...

Based in Zürich, financial controlling of the Swiss operations (commercial & hospitality)

Financial controlling of the Middle-East operations (Saudi Arabia, Qatar, Bahrain & UAE), based in Dubaï then in France.