Bill Fahber
Copywriter & Creative Consultant, Bill Fahber, Copywriter & Creative Consultant
Bill Fahber is an American Copywriter and Creative Consultant with 15 years experience (the last nine in Europe) based in Paris, France. Contact Bill Fahber at +33 6 61 329 720.
Bill Fahber est un concepteur-rédacteur et consultant de création avec 15 ans d’expérience (les neufs derniers en Europe) basé à Paris, France. Contacter Bill Fahber à +33 6 61 329 720.
28 contacts- Work closely with ad agencies and direct clients to develop a wide range of collateral (press, direct mail, brochure, Web, interactive, video, radio, TV, B2B, B2C, Channel) for diverse brands, such as Apple, Parker, Waterman, Lancôme, Nissan, Colgate and many others
- Successful in winning agency competitions; RESULTS: 11 pitches = 8 wins, 3 losses
2001 - 2004- Developed creative concepts, headers and all body copy for major international clients (France Telecom, Lexmark, Honda Marine, Thales Group) and ad agencies (Publicis, DDB, Hakuhodo)
- Managing various projects, including press ads, product brochures, commercial adaptations, direct mail, Internet and flash presentations – occasionally includes drawing of storyboards, visual concepts and product diagrams
2001 - 2001- Assisted in diverse marketing initiatives for L’Oréal’s worldwide launch of their “Open” hair-color product – reported directly to Vice President of Marketing
2000 - 2001- Translated Come and Stay’s Website into English, being a key player in the company’s successful launch and expansion into the European market
- Wrote extensive copy for direct-mail B-to-C advertising campaigns
- Translated major venture-capital presentations into English for “tour-de-tables” with American and British investors
1997 - 2000- Wrote and edited for Foot Locker’s nation-wide newsletter (“Locker Room”), circulation 15,000; reported to Director of Publications
- Conducted onsite interviews with store managers and selected/edited customer letters
1997 - 2000- Monitored $50-million marketing budget and forecast for Foot Locker’s three major athletic divisions (Foot Locker, Lady Foot Locker, Kids Foot Locker)
- Performed and oversaw all fiscal accounting closings
- Won awards for saving the Company thousands of dollars through analytical findings and profit-improvement ideas
- Created valuable ad hoc reports for senior management
1996 - 1996- Wrote my own biweekly news column, covering high school athletics in South Jersey
1994 - 1995- Successfully started a new crime-prevention newspaper in my home town from the ground up, 16-page, 2-color, circulation of 5,000
- Conducted business negotiations on a daily basis and sold hundreds of advertisements to companies like Comcast Satellite and Domino’s Pizza, keeping the paper financed throughout its duration
