Bonnet Laurent

Bonnet Laurent

MARKETING AND COMMUNICATION DIRECTOR

Paris, France

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Son parcours

  • Aujourd'hui
    2017
    2011

    MARKETING, COMMUNICATION & BRAND CONTENT DIRECTOR

    11-50 employés

    Marketing, communication and brand content director

    Define and lead the brand content strategy: selecting, managing, and challenging creative teams and agencies, digitally orientated.

    Lead the editorial and PR strategy.

    Define and lead the digital and offline media strategy.

    Manage a 10 people team (product managers, PR, artistic directors, graphic designer, digital product manager)

    Developing 360 business with agencies and global brands (Paco Rabanne, Ice Watch, Google, Samsung, Focal, Ba&Sh, Modatoi, Lacoste, Casio, etc.).

    Manage budgets from 50K€ to 1,5M€.
  • Aujourd'hui
    Mai 2011
    2007

    MARKETING PRODUCT MANAGER

    5001-10,000 employés

    Talent scout : discover and manage the british artist Charlie Winston up to 1M albums sold worldwide.

    Write press releases, coordinate mass medias partnerships, elaborate marketing plans.

    Lead the brand content strategy.
  • , Paris

    Institut Francais de Presse (Information/Communication)

    Master 2 communications et médias
  • Università Degli Studi Di MILANO

  • INSTITUT D'ETUDES POLITIQUES - SCIENCES PO GRENOBLE

    diplome de sciences po
  • Aujourd'hui
    Septembre 2002
    Janvier 2002

    Parliamentary attaché

    1001-5000 employés

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Ses compétences

  • Branding
  • Retail
  • Rédacteur
  • Promotion
  • Presse
  • Photographe
  • Musique
  • Music
  • Média
  • Marketing
  • Direction artistique
  • Digital
  • Concepteur rédacteur
  • Commercial
  • Web

Ses langues parlées

  • Italien
    ****Bilingue

    Sa présentation

    *Working in the entertainment industry for more than 10 years, leading products launch and brand management, developing new businesses from scratch. A challenging environment where I adopted a disruptive attitude and developed strong skills around marketing, e-marketing, social, communication, brandcontent, PR and e-PR, business and financial strategies.

    *Leader of a 10 people team involved in all the aspects of communication and marketing, from product development to digital and physical retail strategies, including partnerships with medias, luxury and fashion brands, and agencies.

    Son activité sur Viadeo

    Ses derniers contacts
    Krishan Chauhan
    • Mobile Application Development / eCommerce / CMS / Web Development
    Nicole Van Der Zée
    Sergio Simons de Fanti
    Aline-Marie Glimois

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