Bonnet Laurent

Bonnet Laurent

MARKETING AND COMMUNICATION DIRECTOR
 

Précédents : ASSAS, Università Degli Studi Di MILANO, INSTITUT D'ETUDES POLITIQUES - IEP - Sciences Po Grenoble

 

    En résumé

    *Working in the entertainment industry for more than 10 years, leading products launch and brand management, developing new businesses from scratch. A challenging environment where I adopted a disruptive attitude and developed strong skills around marketing, e-marketing, social, communication, brandcontent, PR and e-PR, business and financial strategies. *Leader of a 10 people team involved in all the aspects of communication and marketing, from product development to digital and physical retail strategies, including partnerships with medias, luxury and fashion brands, and agencies.

Parcours

 

MARKETING, COMMUNICATION & BRAND CONTENT DIRECTOR

Chez My Major Company

De 2011 à aujourd'hui
Marketing, communication and brand content director Define and lead the brand content strategy: selecting, managing, and challenging creative teams and agencies, digitally orientated. Lead the editorial and PR strategy. Define and lead the digital and offline media strategy. Manage a 10 people ...
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MARKETING PRODUCT MANAGER

Chez Universal Music Group

De 2007 à mai 2011
Talent scout : discover and manage the british artist Charlie Winston up to 1M albums sold worldwide. Write press releases, coordinate mass medias partnerships, elaborate marketing plans. Lead the brand content strategy.
 

ASSAS, Paris

Master 2 communications et médias, Institut Francais de Presse (Information/Communication)

De 2005 à 2006

Compétences

 
  • Branding
  • Commercial
  • Concepteur rédacteur
  • Digital
  • Direction artistique
  • Marketing
  • Média
  • Music
  • Voir toutes les compétences (15)

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