Brice BRAASTAD

Vinexia est un studio de communication globale, à Bordeaux.

Nous concevons tous types de supports de communication, que cela concerne l'édition (dépliants et brochures, affiches, catalogues, etc.) ou le web (site internet, emailings, etc.). Nous disposons également d'un studio photo intégré (reportages, packshots, etc.)

Vous pouvez consulter une sélection de nos réalisations sur www.vinexia.fr

Fondée en 1973, l?Union des Grands Crus de Bordeaux regroupe 132 Crus des appellations du Médoc, des Graves et Pessac-Léognan, de Saint-Emilion et de Pomerol, de Sauternes et Barsac.

Cette association est chargée de la promotion collective des grands crus de Bordeaux et organise, pour ses membres, des dégustations à caractère non commercial réservées aux professionnels du vin et de la presse à Bordeaux (semaine des primeurs) et dans le monde entier. Elle organise également le week-end des Grands Amateurs en mai.

Chefs de file de tout un vignoble et d?un secteur d?activités essentiel pour la région, l?Union des Grands Crus de Bordeaux est un groupement d?acteurs économiques de première importance. 5.000 hectares de vignobles issus des meilleurs terroirs du Bordelais sont ainsi fédérés et représentent plus de 2 500 salariés permanents.

Le Week End des Grands Amateurs ( http://www.wga-ugcb.com ), dont je m'occupe principalement, est la seule manifestation organisée chaque année par l'UGCB qui permette au public de venir déguster plus de 100 Grands Crus sur un même lieu (Hangar 14 à Bordeaux), en présence des propriétaires, dans des conditions habituellement réservées aux professionnels.

Corporate Partnerships and Business Development Manager
ISEG, Bordeaux, France

The Company:

ISEG ( www.iseg.fr ) is a French Business School member of the Ionis Education Group, the leading private-sector higher educational group in France (25 Business and Engineering schools in France). The school itself is part of a network of 7 ISEG institutions in France, gathering more than 4 000 students and 12 000 former students.

Mission:

Develop new corporate connexions and partnerships between the school and other companies while nurturing and expanding current relations, in order to:

• Enhance the reputation of the school and therefore participate in the growth of the existing business by increasing the number of students.
• Increase customer satisfaction by giving students the opportunity to benefit from work experiences and/or internships within these selected companies.

Results achieved:

• Defined the major improvements axis by building up a plan of action with intermediate objectives.
• Identified and analysed the company’s strengths and weaknesses by studying competitors in a highly competitive environment (6 major business schools in Bordeaux) and built up adapted tools to respond to opportunities and threats: databases, web portal, professional meetings, recruitment fairs, etc.
• Transformed an inefficient Business Relations Dpt. into an organised, lean and quality focused structure, increasing databases of up to date professional contacts from 150 to more than 1100 useful contacts in less than one year.
• Established strong partnerships with major industrial groups such as Unilever, Danone, Nestlé Purina but also with small and medium local firms.
• Planed public relations programs and developed and implemented communication strategies.
• Expanded international business relations between the school and foreign companies.
• Used all the above-mentioned improvements to prepare visual aids and market the school’s close relationship with the business world during open days and exhibitions. Targeted population: parents, prospective students, entrepreneurs and corporate managers.

Hermes, Paris, France

The company:

Founded 170 years ago as a saddlery company, Hermès ( www.hermes.com ) is widely considered to be the most prestigious and exclusive fashion house in the world. The group operates boutiques and franchises in 34 countries. Twice a year, worldwide managers from the 250 boutiques gather in Paris for the annual internal commercial exhibition, the "Hermès Podium", to discover and place orders for the new items from most recent collections.

Mission:

Assist the Brand Manager in developing the new annual items collection and preparing the “Hermès Podium”. Ensure a Sales Representative position, during the “Hermès Podium” and international equestrian trade fairs and exhibitions.

Results achieved:

• Analysed competitors and worked with the R&D team in order to create new products or improve existing items:

o Worked on the creation and marketing of a new competition helmet in partnership with GPA, the leading manufacturer of horse and mechanic sports helmets.
o Acted as a consultant on outdoor riding products. Responsible for the creation of designated items.

• Edited the new seasonal collection catalogue: organized and categorized items, built up the databases, ensured printing and distribution of the catalogues to the 250 boutiques.
• Planned and organized an adapted marketing and sales export policy by selecting appropriate worldwide horse events in which to participate and organised related business trips.
• Created and edited marketing and sales support documents for sales representatives and Hermès boutique sales staff worldwide (in French, English and Spanish).
• Sales representative:

o In a B to B environment: during the annual internal Hermès fair, gathering more than 250 worldwide boutiques managers. Sales and technical advice on the use of equestrian products. Best sale: 20 000 EUR (33 500 AUD) in one shot.
o In a B to C environment: during the Walkensward Jumping Show (Netherlands) and in the Paris boutique.

Project and Sales Manager / Photographer
VINEXIA, Bordeaux, France

The Company:

VINEXIA ( www.vinexia.fr ) is an advertising agency specialized in promoting Bordeaux wines and equestrian business related firms.

Mission:

As one of the entrepreneur and sales manager of the agency: start up of the business and sales development in order to ensure fast growth of turnover and quickly reach breakeven point within a demanding and extremely competitive environment.


As a Photographer, shoots for clients' printed or online literature : portfolio available at www.vinexia.fr (Le Studio).

Results achieved:

• Compiled lists and qualified prospective customers using wine business directories, connexions and other sources, and used compiled list to meet prospective customers, defined media planning and sold annual or one-shot contracts.
• Currently managing on-going projects, ensuring respect of costs, deadlines, contracts and payments.
• Educating clients to the use of IT tools (updating their blog/website, emailing, etc.).

CUEREX & SURPIEL, Buenos Aires, Argentina

The company:

Cuerex ( www.cuerex.com.ar ) is a leather goods company based in Buenos Aires, Argentina. It has been manufacturing leather luggage, shoes and other goods for more than 30 years, exporting at least 40% of its production. Surpiel ( www.splitgroup.com/en/surpiel.asp ) is one of the first links of the leather goods chain. This Argentinean company, part of the International Leather Split Groupware, is specialized in exporting Wet Blue leather pieces (raw material to be used by manufacturers).

Mission:

Develop the company’s turnover by growing and securing the business in neighbouring countries.

Results achieved:

• Conducted a market study of the Chilean leather market. Presented a final report and selected 9 potential importers.
• Commercial data processing (orders, invoices, letters of credit, Incoterms, after sales service).

DEVOUCOUX, Biarritz, France
DEVOUCOUX INC., New York, USA

The company:

Devoucoux ( www.devoucoux.com ) is the number one French horse saddle maker, specialized only in top-of-the-range items. This 60 employees company, based in southern France, is represented worldwide thanks to overseas sales representatives and has subsidiaries in the UK and in the USA. More than 50% of the 5 600 000 EUR (9 400 000 AUD) turnover is made from export sales.

Mission:

Assist the Export Manager and Project Manager to keep the leadership of the company’s hand made products in a highly competitive environment.
Increase the high-end French equestrian products business on international markets by developing existing opportunities as well as creating new business.

Results achieved:

• As a Junior Team Project Manager: conceived and produced the 2003 products catalogue:

o Conducted group meetings to define new marketing and commercial goals.
o Followed up work with printers and other graphic chain actors.
o Achieved writing work, page editing and set photography.

• Increased clients numbers as a sales representative in various international meetings (Hickstead, UK, and Calgary International Horse Show, Canada).
• Junior Project Manager: integrated marketing and commercial constraints in the building of the company’s new web site.
• During a business trip made possible thanks to a 3 000 EUR (5 000 AUD) Export Prize won in 2001: prospected and established contracts with new local professional partners in the USA.
• Conducted a market study of the Argentinean horse riding equipment market, selected new local retailers ounce in Buenos Aires and dealt with partner riders.
• Export assistant: introduced Incoterms and international payment techniques to the commercial team. Optimised commercial documents for export.