Brice Lewillie

Grameen Danone Foods Ltd., first social business joint venture, develops and produces yoghurts enriched with vitamins and sold through a door-to-door sales ladies network.

# Business development
- Fix the business development strategy with the local General Manager
- Development of sales reporting tools
- Define and realize sales launch plan for new products
- Coach the National Rural Sales Manager and 4 Rural Area Sales Manager
- New distribution channel (example: Dhaka slums sales)
- Set a Road To Market approach using GIS

# Maximize social impact
- Re-define key performance indicators for our sales ladies network
- Creation and set-up of a social impact measurement tool (poverty reduction of sales ladies)
- Sales ladies network increase: from 34 to 800 ladies
- Management of events in villages to increase nutrition awareness (1 500 mini-events per month)

# Marketing
- Lead marketing fields (consumers study during trial time, repurchasing time …)
- Implementation of marketing rural actions plans defined by danone.communities
- Lead pilots

# Promotion
- Bangladesh project leader for Danone Nations Cup (40 countries participation -and final in Johannesburg).
- Organization of VIP visits of the project (press, politics, MNC executive directors).
- Speaker at the Schneider Electric Bottom Of the Pyramid day (July 2009) & blogger for danonecommunities.com

REFERENCES : JOCHEN EBERT – GENERAL MANAGER OF BASE OF THE PYRAMID BOP 4ALL