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Bruno COLLENTIER

PARIS

En résumé

Mes compétences :
Event Management
Business strategy
E-Commerce
Marketing strategy
Entrepreneurship
New Business Development
Brand management
Consulting
Project management
Brand Development
Change
Marketing digital
Team management
Loyalty
Advertising and Marketing Professional ❘ Busi
Innovation
brand extension

Entreprises

  • BFC Consulting - Consultant in strategy, marketing and new business development

    2011 - maintenant BFC Consulting provides consulting and project management
    within the marketing and commercial area
    (sales, new business development, customer service, CRM)
    of small and medium sized enterprises to international companies.

    BFC Consulting brings depth of experience in the following areas:
    - Marketing and brand strategy
    - Sales and new business development strategy
    - Sales and channel effectiveness
    - Customer relationship management
    - E-Commerce
    - Product and category management
    - Project / Program management
    - Market research and Competitive analysis
    - Assistance in partner's research
    - Change management
  • Varenne Entreprises - Publisher

    Paris 2008 - 2011 A family owned media company, 20 staff
    - Building and implementing the brands strategies and policies in order to capture target share and increase revenue
    - Diversifying income sources (digital activities-training-event-club--custom publishing) with innovative and custom offers
    - Developing web sites (www.flotauto.com) with selling of custom advertising solutions
    (rich media, video, sponsorship, brand content, web seminars)
    - Leading and motivating multi-disciplinary teams with a results oriented spirit
  • BFC Consulting - Consultant in media development

    2006 - 2008 Missions on audit and on strategic brand development :
    - Operational audit and recommendations on the diversification strategy for Le Figaro Group
    (By-products, Loyalty program for subscribers, events (La Solitaire Regattas; Book fairs; Conferences, golf trophy), exhibitions, licensing & merchandising of Madame Figaro...)
    - Audit and creation of a holistic business proposal beyond trade shows for Comexposium Group
    (Congress; business Conventions; custom events; Sale of custom stands; Sale of visitors data)
    - Operational audit and recommendations on the repositioning of an international show in order to develop the turnover by an increase of exhibitors and visitors, Comexpo Company
  • Tests Group - Aprovia - Director of Events

    2004 - 2006 Creating a new business unit with a turnover of € 2.5 M, 10 staff, net margin of 35%
    - Creating, developing and managing two Clubs dedicated to the IT Community
    - Creating, selling and organizing 55 editorial events and sports events sponsored by reference IT brands
    - Creating and selling road shows (Tour de France Mobility & Security), custom events (01 Event agency) webinars and cross media solutions
    - In charge of the optimization of processes and costs -responsible for P & L

Formations

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