Cedric Laforge
International watchmaking marketing, communication and sales development manager, Backes & Strauss
I am currently the marketing, communication and sales development manager at Backes and Strauss London, the world's oldest diamond company. http://www.backesandstrauss.com
I used to be intern as Watchmaking product manager at Cartier in the Richemont Group and among the Hermès group.
I graduated from SKEMA Business School (CERAM Nice & ESC Lille merger) and got a Msc in Luxury and Fashion Management. http://www.skema.edu/programs/masters-of-scienc...
I can work worldwide in many field related to luxury.
My main knowledge:
Luxury Marketing
Luxury Strategy
Luxury Sales Management
Luxury Business Development
Asian Luxury Business
Project Management
Event Management
Luxury Product Development
401 contacts2012 - 2012Sell luxury watches to international customers
Present the new products of RSW watches and Azzaro watches to the journalists
Participate in key events to promote the brand during the fair
2011 - 2011• Monthly and weekly sales analysis related to customer profiles and store typology.
• Monthly competitors bench mark (Product and pricing …)
• Sales tools development (launching support, sales representatives trainings, communication tools …)
• Event preparation (Geneva SIHH Watchmeetings, store meetings, seminaries ..)
2010 - 2010• Managed daily the international web orders (control, Delivery, customer relationships in 3 languages)
• Handled Customer service missions (litigations, delays, complaint management, customer advice …) –
• Co-Managed the international Agenda sales
• Competitors website benchmark
2009 - 2009Les Apprentis Gourmets Ltd (Cannes, France)
Luxury Event Management Agency
- Managed the daily events, international contracts, the
brand communication and the Apprentis Gourmets shop
retail sales
- Created Marketing tools for prestigious tailored culinary
events for yachts owners and luxury brands
- Created weekly newsletters and handled the new ECommerce
website project.
- Analyzed Sales Datas, benchmarked the international
competitors and suggested strategies.
2008 - 2010Lead Guide Ltd (Sophia Antipolis, French Riviera, France)
Student Professional Enterprise editing a luxury guidebook of all the
most prestigious and unusual locations of the French Riviera.
- Managed 30 people of different nationalities and
backgrounds to create a luxury product : the LEAD Guide
- Handled the Distribution Network and the merchandising
of the 2010’s Edition
- Managed Lead Guide's Web Communication
- Created a new corporate gifts service
- Established & respected fixed budgets
- Worked with Communication Directors of prestigious
institutions of the French Riviera.
- Promoted the image of the Guide in the press and to institutional partners (deputies, ministers…)
- Prepared and Participated to Luxury Fairs on behalf of
LEAD Guide: Luxpack / MIPIM Cannes/ MCTM Monaco
B to B: Sales and Marketing Experience
- Managed a new Showroom creation and run it
- Created price estimation files for the sales team
- Created marketing tools
- Managed a new brand launching
