Camille MONET

En résumé

Entreprises

• Lactalis - BRAND MANAGER

  Laval 2014 - maintenant •Maintain a thorough and current understanding of existing and projected product lines, category trends of key customers, of competitors and the market place in general.
  •Product development (Recipe or packaging). Innovation / renovation of brand portfolio. Product brief and industrial feasibility. Activation of the product mix and marketing strategies. Work in close relationship with the project stakeholders and agencies. Product launches and close follow-up.
  •Provides detailed reports to illustrate our brands current sales trends, predictions and relevant strategies.
  •Assist in developing annual trade plans for new and existing key accounts to drive objectives. This includes the sales of new product lines, product expansion and promotional plan development.
  •Marketing budget management.

• Gide Loyrette Nouel - MARKETING & COMMUNICATION MANAGER

  Paris 2013 - 2014 •Support Partners in conducting and manage business development and communication projects: benchmarking, briefs, budget, planning, action and follow-up) + International coordination of initiatives.
  •Definition and implementation of the appropriate digital strategy in connection with the international network (new website and introduction to social networks).
  •Organization of events and conferences (B2B & B2C) - Negotiation with different providers and budget management (1-4 events / month - from 100 to 600 people).
  •Management of the communication campaigns specific to the firms’ Pro Bono policy.
  •Public relations management (for each events & conferences)
  •Regular benchmarking (weekly newsletter)

• PSA Peugeot Citroën - PROJECT MANAGER ASSISTANT

  Rueil Malmaison 2012 - 2012 •Competitive intelligence, benchmarking and market data analysis (analysis of the strategic positioning of the new car).
  •Design and update of the product development monitoring tools (dashboards, timelines and status reports).
  •Product mix optimization in collaboration with all the departments concerned.
  •Definition of the media action plan (tv ad, print ads and web) and event planning (Paris Motor Show 2012) – Cooperation with advertising agencies and media houses.
  

• Hachette Livre - WEB MARKETER

  Paris 2011 - 2012 •Design and implementation of the digital strategy & community management → redesign of the website and social network approach.
  •Animation and publishing content on the website and on social networks.
  •Creating partnerships for the website (Jamie Oliver, Cyril Lignac, bloggers) + online contests (Tefal, Chocolat De Neuville, Haribo).
  •Traffic monitoring, performance reports, benchmarking, ROI and recommendation of actions.

• Alliance Française - CULTURAL EVENT MANAGER

  Paris 2008 - 2009 •Establishing provisional budget for all events.
  •Managing all promotional activity related to the events.
  •Maintaining existing sponsors, growing the sponsorship portfolio and develop relationships.
  •Overseeing the Festival’s national organization and coordination.

Formations

• ESCEM TOURS-POITIERS

  Tours 2010 - 2013 Master Degree
  
  INTERNATIONAL MARKETING AND NEGOTIATION
  
  • International brand management
  • Business strategy simulation
  • Negotiations in communications
  • New media marketing
  • Communication and social media metrics
  • Developing advertising and promotional strategies
  • Measuring advertising effectiveness
  • Public relations and Sponsorship

• Australian Catholic University ACU (North Sydney)

  North Sydney 2007 - 2010 BACHELOR DEGREE
  
  INTERNATIONAL BUSINESS AND MANAGEMENT
  
  Major in Marketing
  • International Business
  • Applied Marketing Strategy
  • Finance & Statistics
  • Team Management

Réseau

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