Carla Lavaste

Carla Lavaste

Consultante / Rédactrice / Traductrice
 

En poste chez Carla Lavaste

Précédents : Nurun, Mimi Ze Frog, IconMedialab, Rost & Co., Daimler-Chrysler, Copernicus, Arthur Andersen, SNCF

 

Précédents : Northwestern University, ESCP-EAP, European School Of Management, Institut D'Etudes Politiques

Parcours

 

Indépendante

Chez Carla Lavaste

De septembre 2010 à aujourd'hui
Conception et direction de projet web, rédaction de contenus et articles, traduction littéraire et spécialisée marking/com, sciences sociales, environnement
 

Consultante / rédactrice / Traductrice

Chez Carla Lavaste

De septembre 2010 à aujourd'hui
 

Directrice de clientèle

Chez Nurun

De 2006 à 2010
Nurun est une agence de communication et marketing interactif. L'agence aide ses clients à développer des stratégies et communications interactives originales dans lunivers des media interactifs. En tant que Directrice de clientèle, je gère un portefeuille de clients dont j'ai la responsabilté ...
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Co-fondatrice

Chez Mimi Ze Frog

De 2002 à 2005
MIMI ZE FROG, Designer and manufacturer of “European Chic for Precious Babies” San Francisco, CA Co-founder • Started baby bedding and nursery products company. • Define product design, source suppliers, manage production cycle and manufacturer. • Lead marketing and sales efforts. Create ...
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Consultante senior

Chez IconMedialab

De 2000 à 2001
• Performed in-depth industry, competitive, and benchmarking analysis for several business-to-business and business-to-consumers companies. • Identified business opportunities and built recommendations for online strategy. • Managed and assisted a major client (Siemens Medical) in implementing a ...
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Consultante senior

Chez Rost & Co.

De 1999 à 2000
ROST and Co., Internet Strategy Consulting San Francisco, CA Senior Consultant • Developed creative online strategy recommendations for a variety of European clients (CPG, utilities, publishing and financial services areas.) • Analyzed online activities by industry sectors and identified ...
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Research consultant

Chez Daimler-Chrysler

De 1996 à 1999
10/96-04/99 DAIMLER-CHRYSLER, Society and Technology Research Group Palo Alto, CA Research Consultant • Managed and participated in research and consulting projects involving expert interviews, secondary research and data analysis. Wrote reports presenting findings and recommendations. ...
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Consultante

Chez Copernicus

1996
COPERNICUS, The Marketing Investment Strategy Group Boston, MA Consultant • Designed a marketing plan template for a leading Brazilian beer manufacturer. • Conducted on-site interviews and review sessions with brand managers. • Created performance evaluation systems for the Events & Sponsorship ...
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Stagiaire

Chez Arthur Andersen

1995
ARTHUR ANDERSEN, Worldwide Headquarters Chicago, IL Professional resident, Marketing Department • Developed a marketing plan to help local offices start a new service line or expand existing client base. • Designed the preparatory stage of an internal and external PR campaign to promote Arthur ...
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Marketing and sales

Chez SNCF

De 1993 à 1994
SNCF (French National Railroad) Paris, France 09/93 - 08/94 Marketing and Sales Manager, International Department • Marketing: Coordinated the launch of a new European rail pass abroad, the “Europass.” Efforts contributed to sales which surpassed the first year $30 million sales goal. • Sales: ...
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Marketing research manager

Chez SNCF

De 1991 à 1993
Marketing Research Manager, Communication Department • Supervised qualitative and quantitative surveys including conception and follow up, choice of polling company, statistical analysis, synthesis, and presentation of recommendations based on results. Annual budget: $400,000. Monitored, updated ...
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Junior analyst

Chez SNCF

De 1989 à 1991
09/89 - 08/91 Junior Analyst, Marketing Department • Worked with senior marketing analyst in the conception and management of sample surveys focused on various target groups. Participated in the analysis, synthesis and presentation of results.

Compétences

 
  • Communication
  • Communication digitale
  • Rédaction
  • Traduction

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