Catherine FERTÉ

En résumé

Entreprises

• Missions Freelance - Formation, conseil et rédaction en agriculture et agro-alimentaire

  2015 - maintenant Missions de formation auprès d'établissements supérieurs en commerce et agriculture :
  - MFR
  - CFSA-AFTEC
  Missions de conseil et rédaction d'articles en agro-alimentaire et distribution bio :
  - Bio Linéaires
  - Ingrébio Conseil

• Agrobio Poitou-Charentes - Assistante chargée de mission Distribution

  2014 - 2015 Chargée d'étude de marché sur les circuits de distribution des produits bio régionaux en Poitou-Charentes.
  Etude auprès des réseaux de distribution spécialisés et généralistes, GMS et artisans-commerçants.
  Etude commanditée par le réseau FNAB, la Région Poitou-Charentes, la DRAAF, la CMA et la CCI.

• CFPPA Le Rheu - Licence pro ABCD - Agriculture biologique Conseil & Développement

  2014 - 2015 Cours au CFPPA du Rheu : agriculture biologique via agronomie, réglementation, organisation du secteur, production végétale et animale, droit alimentaire, etc.
  Alternance et mission à Agrobio Poitou-Charentes (réseau FNAB) : étude de marché sur les circuits de distribution des produits bio en Poitou-Charentes.

• IBM - Commerciale - Account manager - Services Sales Specialist DACH- Finance Sector

  Bois-Colombes 2013 - 2013 Services Sales for the German Financial Market , Direct Channel. Q-target: 3M€, achievement up to 170%
  Responsible for growing business through offering, pricing, negotiating and closing deals
  • Developed relationships across the territories with field reps and customers
  • Support in crisis analysis and reactive offering
  • Project Management: integration of new CRM tools and team restructuration
  • Use of Social Media (Linked-in, Twitter, Xing) and proactive mail-shots for customer relationship
  

• IBM Inside Sales - Commerciale - Account manager - Sales Specialist System x & Storage

  2012 - 2013 Fonction commerciale pour la Suisse Romande, secteur bancaire, catégorie de produits Hardware, spécialité System x & Stockage
  Hardware Sales for Financial Market, Direct and Business Partner Channels. Q-target: 500k€
  Responsible for growing business through offering, pricing and closing deals
  • Support to closing process from 10 thousand to 9 million EUR
  • Developed relationships across the territories with business partners, field reps and customers
  • Use of Social Media (Linked-in, Twitter, Xing) and proactive mail-shots for customer relationship
  

• IBM - Commerciale - Hardware - Swiss & Austrian Market

  Bois-Colombes 2011 - 2012 Hardware Sales for Direct and Business Partner Channels
  Responsible for generating and closing deals for the Swiss and Austrian markets
  • Played a key role in the creation of the Lead Development position for Hardware DACH
  • Developed relationships across the territories with business partners, field reps and customers
  • Regularly overachieved targets
  • Use of Social Media (Linked-in, Twitter, Xing) and proactive mail-shots to grow new business
  

• Futura Finances - Noz - Acheteuse - Field Rep/Purchasing - Einkauf Aussendienst

  2010 - 2011 Purchasing Manager – Buyer – Field Representative Aug 2010 – March 2011
  • Purchasing of consumer goods in West and Northern regions of Germany for a French supermarket specialised in unsold and clearance sales ( main competitor: TKMaxx)
  • Increased company sales by over 1 million EUR in 4 months
  • Build new supplier network with 400+ suppliers and increased new accounts by 200%
  • Negotiations with executives of international partners (wholesales, distributors and producers)
  • Sole point of contact and translator for French market representatives and German suppliers
  

• L'Oréal Deutschland GmbH - Assistante de direction - Personal Assistant

  PARIS 2009 - 2010 Personal Assistant of the Division Director for the German Market
  • Led a business agenda for a high-level executive of L’Oréal Deutschland
  • Set up presentations & meetings and reports for directors and L’Oréal headquarters
  • Report writing and translating, and communication between German and French marketing teams
  • HR Support missions
  • In charge of the 100th L’Oréal Birthday internal Event (event management, budget, communication, logistics)
  

• Dialego AG - Panel Management - Junior

  2008 - 2009 • Built international market panels expanding to new markets in four countries
  • Developed simulation surveys and market studies for international marketing customers
  • Led multiple research projects for advertisement, new products and mass-market brands
  • Negotiations with panel suppliers in Northern, Eastern Europe and the Middle-East
  • Led panel survey recruitment campaigns
  • Edited and translated reports, market bids, orders, and surveys for company executives
  

• AIRBUS KID-SYSTEME GMBH - PR-Communications and Sales-Marketing Assistant

  2008 - 2008 Feb – Sept 2008
  • Created booth for the Hamburg Aero-Spatial International Exhibition (event management)
  • Built marketing strategy for professional press
  • Co-led negotiations with international airlines representatives
  • Analysed competitors‘strategy, conducted market research and forecasts for the Sales Department
  

Formations

• Institut Catholique De Paris

  Paris 2003 - 2008 Traduction - Management international

• Institut Catholique De Paris ICP

  Paris 2003 - 2006 LLCE allemand - Licence - Bachelor
  
  Germanistik

Réseau

• Alexine AUFFRAY

• Anne-Claire OFFRANC

• Christian ZAFFARONI

• Christophe LEJEUNE

• Emma DUVEAU

• Guillaume LEROY

• Julian ROLFE

• Marie-Agnès IROLA - MADEC

• Stéphanie PAN

• Valérie BEGOC