Catherine Herve
Travel Benefits & Marketing, American express
To deliver compelling, locally relevant and profitable value propositions in travel benefits & offers to Premium Card members which complement global core programs & stimulate awareness and usage of Membership Travel Services.
32 contactsJ'ai réalisé un mémoire axée sur la distribution des tarifs promotionnels dans l'hôtellerie de luxe (5*).
To be responsible for the strategic planning, negotiation and implementation of travel benefits & offers.
To work with communications & marketing teams to develop and implement a Travel Benefits & Marketing communications strategy that focuses on engaging and retaining Premium Card members.
To ensure communications across all markets are consistent and conform to American Express brand values.
To Put measures & procedures in place to ensure all communications are appropriately timed and controlled.
To build & maintain a comprehensive understanding of the market, competitor activity and Premium Card member needs.
To establish & nurture relationships with a range of external suppliers to deliver differentiating, sustainable, high-value and profitable travel propositions.
To focus on improving Premium Card members’ perception of travel benefits & offers.