CECILE MICHEL

Management
-Team management : three program managers & a training coordinator
-Coordination of the Training Managers & Internal Trainers network in ALSTOM Transport

Learning & development
-Design, communicate & deploy the Learning strategy for ALSTOM Transport based on business expectations & competency requirements
-Lead the standardization of process, methods & tools to manage training activity in ALSTOM Transport
-Member of the LMS project team in charge of identifying the future group LMS (Learning Management System)

Project Management
-Responsible for project management, sales, HR & quality training programs development using internally developed or vendor-supplied materials (10 new programs per year)
-Project manager of the ALSTOM Transport Induction project dedicated to new comers integration (creation of a dedicated Intranet for new comers, development of online tools & methods for HR & managers)
Content development & training instructor
-Develop company specific content with Subject Matter Experts (e.g. case study)
-Promote distant learning to achieve learning goals in a tight budget context
-Deliver training classes to internal trainers

Training administration
-Supervise internal & external resources to schedule and insure training deployment

-Responsible for Paris Customer Training Center Activity: control of sales and Gross Margin, management of International projects, define investment, ensure customer satisfaction. $12M of revenues in 2004.

Business Development:
-Management of the five main export contracts for training offer: Libya, Saudi-Arabia, Tunisia, Ethiopia, Egypt.
-Participates in new offer development : Turnkey training centers in Middle East and North Africa, trainings in partnership with universities

Sales:
-Responsible for hardware upgrades and software sales in Europe. $93M of revenues in 2002. 20% growth versus 2001.
-Sales force management & support: 2/3 people in each big EU country (IT, SP, FR, UK, GE).

Marketing:
-Marketing plan deployment: pro-active collaboration with service workforce for product promotion, massive increase of local customer events, quarterly newsletter and product advertising (phone and web). Customer touch increased by 35%.
-Creation of a direct marketing call center in Budapest (Hungary): analyzed feasibility, transfer of skills, recruitment and training of a multilingual local team, design of a customer database and marketing tools.

Business Development:
-Creation of the “software marketing” branch: team recruitment and management, product offer definition, quality and performance measures.
-Mapped new distribution channels for software: design of a “try for free” program for European customers. Extended model to the US market. Management award for outstanding results in 2001.

Marketing-Product Management:
-Responsible for mix marketing of clinical software range. $19M of revenues in 2001. 100% growth versus 2000.
-Creation of European sales tools (catalogue, CDs, trade shows materials) & direct marketing campaigns (mailing and phone).
-Led “try for free” Web site development in collaboration with US team: e-catalogue, search engine, technical capability, on-line support and advertising.