Celine Leguay
Account Services Director, Agence Care
Advertising and marketing services professional with experience acquired in big network and independent start-up environments, in London, Paris and Chicago.
120 contactsAccount Supervisor for 3 local clients:
- Shedd Aquarium (#1 tourist attraction in Illinois)
- Chicago SKY (WNBA team)
- AthletiCo (largest Physical Therapy group in Illinois)
Brand positioning, budgeting, media strategy, creative briefing, campaigns selection, implementation and production.
2005 - 2008• Experienced in managing on and offline projects in branding, advertising, DM, publishing and design for clients from a variety of industries: travel (Cendant), insurance (AIG), automotive (SYM France), food & beverages (Mars; Chamarré) etc.
• Actively participated in gaining and developing the TELE2 ADSL account ($600K budget) by building a strong relationship with the client and producing effective press and TV ads which contributed to surpassing the client’s acquisition targets
• Coordinated and motivated agency and client teams to create and produce a 224-pages guide in 3 months instead of 4, for SNCF (the French national railway company)
• Devised and implemented a national operational marketing campaign for Electrolux Arthur Martin for a budget of $330K, with in store promotions and trade incentive tools
2005 - 2005• Selected for my excellent track record managing the Airbus account while at Euro RSCG, and brought in to replace the Advertising Director during a sick leave
• Briefed, selected and implemented all BtoC and trade advertising campaigns, preparing international and local campaigns for product launches (A380, A350) and corporate advertising, all amounting to a yearly budget of $20M
• Managed creative and media agencies and coordinated internal services’ requests for advertising (HQ and offices worldwide)
2000 - 2004• Implemented national and global advertising campaigns (TV, press, radio, Internet) for blue chip clients such as Airbus (industry), Air France (travel), Cahoot (banking) Carte Noire/Kraft Foods (CPG), Maison de la France (tourism) etc...
• Working with several teams, reporting directly to Board Account Director and managing intern and account executive
• Hired as an account executive on the Maison de la France account (French Government Tourist Office), promoted account manager and then account director within 1½ year (instead of the usual 4-6 years) to handle the $5M budget
• Initiated and supervised the shift of the Maison de la France budget from traditional media to online advertising, delivering click-through rates of 10-15% from campaign to campaign while industry averages were around 0,5-2% for the same period
• Negotiated the rescue of a $200K campaign by successfully selling it to a financial partner who was threatening to pull-out
