Charlotte Lecarpentier Assor

Charlotte Lecarpentier Assor

INTERNATIONAL MARKETING DIRECTOR - Maison Cerruti, Coty

A l'écoute d'opportunités
 

En poste chez Coty

Précédents : Coty, Clarins

 

Précédents : IPAG, École Supérieure De Commerce (Institut Préparation Administration Gestion), Lycée Sévigné

 

    En résumé

    15 years’ experience in defining, launching and building fast-growing beauty brands through innovations & operational marketing programs to support markets growth and gain market share, across diverse geographies (EMEA, US, ASIA) and distribution channels • Strategic road map • Local deployment & adaptation of the global strategy. Ensure budget allocations and set brand & focus priorities • Brand P&Ls management • Team leader with capacity to drive project of multi-origins and establish business partnership with key markets (mature: Germany, UK, US, UAE… + emerging: Brazil, South Africa, India) • Experience in brand License management (Trinity Group, Davidoff SA, Chloé Richemont group, J.Sander Prada group…) == > Interest for Cosmetic, Luxury, Premium Food sectors == > Mobility: France, MEast, Africa

Parcours

 

INTERNATIONAL MARKETING DIRECTOR - Maison Cerruti

Chez Coty

De 2015 à aujourd'hui
• Accompany the rebirth of the Fashion House: re-set the brand platform at the important time of the new Fashion Artistic Director’s appointment • Define the global strategy and impulse the brand activity plan developement • Ensure budget allocations and set brand & focus priorities at local ...
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INTERNATIONAL MARKETING DIRECTOR - Davidoff Parfums & Joop Parfums

Chez Coty

De 2008 à 2015
DAVIDOFF Parfums (> $250M NR) • JOOP! Parfums (> $100M NR) Management / team leadership: 5 people Strategy & Innovation • Led more than 3 launches & 10 promo. programs / year • Facebook global & local activation program • Focus in strategic Emerging Markets: Brazil & South Africa Trade ...
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GLOBAL MARKETING MANAGER - Chloé Parfums

Chez Coty

De 2005 à 2008
Chloé Parfums (> $200M NR) Management / Team leadership: 2 direct reports/ 10 project team counterparts Innovation & Strategy: • define & launch Chloé Signature --> Historical success in multiple countries: #1 women’s fragrance in Japan, Top 5 in Europe and US; COTY #1 fragrance launch ever. ...
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GLOBAL SENIOR & PRODUCT MANAGER - Jil Sander, Esprit, I.Rossellini

Chez Coty

De 2002 à 2005
Total portfolio handled > $100M NR • Proposed launch & promotional plans in synch with markets problematics • Ensured daily technical development monitoring with Supply Chain & just-in-time delivery to markets of all skus • Detailed performance reporting + budget tracking • Proposed process ...
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PRESS OFFICER, NYC USA

Chez Clarins

De 2001 à 2002
2001 – 2002: PRESS OFFICER • GROUP CLARINS USA (New York) • Adapted WW communication to the US market need • Created « PR stories » for most iconic products • Out-reached to key beauty editors to secure features • Co-organized interviews with CEO & R&D for key launches • Editorial follow up and ...
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Compétences

 
  • Brand Marketing
  • Branding
  • budgets
  • Business Intelligence
  • Communication skills
  • Development of the strategic vision and its implem
  • Emerging Markets
  • Fragrance
  • Voir toutes les compétences (20)

Langues parlées

 

Centres d'intérêt

 
  • art
  • design
  • mode