Christophe ESSIG

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• Strategic Marketing to evaluate development opportunities for key products.
• Management of new product launches for over 30 countries.
• Key product development to ensure a stable evolution of the products.

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• Imagine and design tools to improve the Club’s visibility and impact on the local investment scene.
• Development of communication approach to recruit new members to widen the impact of the club.
• Design and development of online communication tools and material to update and strengthen the community.

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Senior Account Manager for Renault
• Called back by Publicis to re-build and strengthen the account.
• Account management for all ATL and BTL campaigns related to the launch of new models (Espace IV, Clio3) as well as Formula 1 for Singapore’s first ever Grand Prix.

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Regional Senior Account Manager for LG Electronics
• New assignment to help Publicis setup up a network of agencies in Asia-Pacific to service LG Electronics (TV, Handphones, Computers, Appliances).
• In charge of setting and managing a team in Singapore, Vietnam, in the Philippines and Indonesia.

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Senior Brand Manager for Heineken
• Account management for all integrated campaigns including ATL, BTL, Online, event management.
• Conceptualisation, design and implementation tactical campaigns for key product launches and thematic campaigns.

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Regional Account Manager for Sony Ericsson
• Account management for all 360 campaigns related to the Cyber-shot range of phones. That includes ATL, BTL, Online, event management and guerrilla marketing.
• Conceptualisation, design and implementation of regional campaigns for 11 markets in APAC.

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Account Manager for Standard Chartered Bank
• Account management for all ATL / BTL communication related to the Credit Card and Personal Loans segment.

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Strategic Planner for the Group
• The Key is an Asia based strategic, design and integrated communications consultancy founded by world-renowned designer Philippe Starck.
• Developing strategic recommendations and marketing directions for key clients based in Singapore, China, Hong Kong and Taiwan.

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Regional Account Manager for Pernod Ricard
Pernod Ricard is the second operator worldwide in wine and spirits.
• Brief appointment to manage regional coordination.

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Account Manager for DCN International
DCN is one of the world leaders in naval contracting with the expertise and infrastructure to design, develop and build surface combatants (warships) and submarines.
• Key participant in new business acquisition pitch.
• Account management for all ATL communication.

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Account Manager for Renault ASEAN / Exklusiv Autos
• Account management for all ATL / BTL communication.

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Regional Account Manager for ING Private Banking
• Key participant in new business acquisition.
• Development and management of the regional advertising campaign to showcase the capabilities of the institution and recruit new high-profile clients through press, television and PR.

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Regional Account Manager for Procter & Gamble (Healthcare)
• Account management for all regional advertising material with a focus on the Australian and New-Zealand

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Regional Account Executive for Renault Asia
• Regional coordination between 12 countries, reporting to the regional hub in Japan.