Claire DUPUY
Digital Marketing Communications Specialist, bioMérieux S.A.
This eMarketing challenge is making excellent use of my extensive communication knowledge, creative writing expertise and understanding of the in vitro diagnostic field and products in an international environment.
This original combination of experience, knowledge and expertise ensures I look at digital marketing from a unique angle, often asking unusual questions that take us down a never before explored path.
Defining the right product strategy and making the most of every call to action is essential in the current economic environment. While using the flexibility of the web ensures we keep pace with customer needs.
I'm currently doing wonders using my company's Facebook and Twitter channels to reach new targets and converse in a more informal and engaging manner
Specialties
Communication, marketing, emarketing and social media, creative writing, project management, in vitro diagnostic product knowledge, international environment, English-mother tongue, fluent French, working knowledge of other languages
55 contacts- Drive, share and develop appropriate digital cross-board communication opportunies with other Global departments to ensure actions are customer-centric and streamlined
- Define best digital product strategies and briefs with Global Marketing
- Identify clear objectives and metrics for each product campaign with tracking and corrective action plans
- Develop appropriate creative digital product comunication for global and local channels
- Help develop subsidiary emarketing strategy capabilities with Global Webmaster
- Responsible for editorial style guide (across various digital channels)
2004 - 2010- Creative writing in English - product brochures, web, 3rd party sites, CDRoms, voice-offs, internal product communication, slogans, product names
- Develop communication package and action plans - brief to product launch & follow-up
- Liase with Global Product Managers and Communication agencies
- Budget follow-up
Capability summary
As a creative writer I can tailor make any text to suit any product and communication support, including the web. I enjoy the challenge of sizing up a client’s needs and turning it into dynamic, convincing copy. My added value is in seeing the importance of fine-tuning the whole with the graphical designer to get the most out of the chosen concept and valorize the content.
I get a kick out of team brainstorming to find those important brand names. Positive stress holds no secrets for me. Project management and communication plans on a global scale is part of my everyday life. And the cherry on the cake is that it’s all teamed with a good sense of British humour!
2000 - 2004- Creation of Mutualisation system to manage product brochure transfer into 6 languages (economies of scale, homogeneous company image
- Develop and manage externalisation of translations for all the company
- Budget follow-up
1990 - 2000- Translation (Product promotional supports, Scientific, QA/RA, Training, MIS, Videos...)
- Linguistic Advice for all the company
- Interpreting
- Set up an on-line internal glossary for all the company
- Writing for internal Asian-Pacific region newsletter