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Claire LACOMME

Boulogne-Billancourt

Electionseuropéennes 2024

RETROUVEZ GRATUITEMENTLe résultat des européennes à Paris.

En résumé

Mes compétences :
Chemistry
Business development
Forecasting
Sales
Finance
Marketing pharmaceutique
Étude de marché
Oncologie
OTC
Market Access

Entreprises

  • Roche - PRM Project Manager

    Boulogne-Billancourt 2016 - 2016 PRM (Personalized Reimbursement Model) is a unique project developed by Roche to move from volume-based to value-based pricing

    Project Management
    • Led and organized the monthly progress meetings with the internal team (market research, medical affairs, IT…)
    • Coordinated the actors involved (scientific committee, internal team, third-party agency, sales force)
    • Managed the third-party agency, a health data hosting

    Appraised data and improved analyses
    • Defined calculation rules and analyses with the third-party agency and the scientific committee
    • Analyzed collected data (comparison with market research and clinical study results)

  • Roche - Junior Product Manager PERJETA

    Boulogne-Billancourt 2014 - 2015 Worked with the Market Research team
    • Participated in the study design and analyzed the results (Recall, tracker, SoV, communication test, brand equity)
    • Contributed in the segmentation (questionnaire & segmentation algorithm)

    Implemented and monitored the marketing campaigns
    • Developed the campaign for the indication in metastatic breast cancer and prepared the new campaign in early breast cancer (communication tools, promotional materials)
    • Organized the 10th edition of the “Transversales du Cancer du sein” (100k€) – invitation management, communication material / KPI: 120 participants, 100% people satisfied
    • Implemented 7 regional PR -1st edition (100k€) – web platform, coordination work with the sales forces and the marketing teams, logistic / KPI: 200 participants, project renewed

    Interacted with the sales forces
    • Organized 2 cycle meetings (workshops, plenary sessions, presented the marketing campaigns, sales forces motivation)
    • Field work with a sales representative

  • Pierre Fabre - Junior Product Manager Oral Care

    Castres 2014 - 2014 Product development for the ELGYDIUM® range
    • Analyzed the oral care market, panel data and licensing offers
    • Wrote 7 specifications - 10 -page files containing product description (properties, color, taste, …), market analyses, expected market share and price and 5-year sales forecasting in France and abroad by using secondary data
    • Written of the product ads (competitive benchmark)

    Range promotion
    • Participated in the launch of a new ELGYDIUM® product (promotional materials, presentation to the sales force)
    • Developed international promotion (English campaign books & promotional materials for the foreign affiliates)
    • Organized the annual international meeting (Developed 2 marketing books in French and English for the foreign affiliates)
    • Developed promotional materials for ELGYDIUM® & PARODIUM® ranges for the foreign affiliates

Formations

Réseau

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