Claire LECOQ
Responsable des Etudes Ad'Hoc, The Walt Disney Company (France)
Ten years of international experience in Market Research, Business Analysis and Marketing.
An effective communicator with good analytical and reporting skills.
Conducted international researches in the Entertainment, Media, Luxury and High Technology sectors.
Worked in multi-cultural work environments. Languages- French, English, Italian and Spanish.
Fostered by multi-nationality work places.
48 contacts2007 - 2011IPSOS Loyalty (Customer Satisfaction and Loyalty Surveys)
GROUP MANAGER
Responsible for international satisfaction barometers for Luxury accounts (budget : 2,000 K? per year)
o Major projects purposes:
; measuring the satisfaction level of the clientele regarding the Service received in the Boutiques, through call centers and Internet(both for purchasing and after-sales service),
; providing effective plans of action for a better overall satisfaction and loyalty to the brand.
o Daily commercial contact person of the clients,
o Monitoring of the budget,
o Set-up, coordination and follow-up of the complex international fieldwork and data processing (platform briefing in Europe, Asia, UAE and USA),
o Data analysis, report and synthesis writing, presentation of the results to the clients executive committees,
o Management of four research executives.
; Responsible for other smaller domestic and international ad-hoc surveys (B2C and B2B).
2005 - 2007High Technology Department
SENIOR RESEARCH EXECUTIVE
Co-responsible for domestic and international B2C surveys for a High Technology account (trackings and ad-hocs) (budgets between 15 K? and 900 K?).
o Main types of survey:
worldwide consumer satisfaction survey,
pricing surveys,
focus groups for testing advertising campaigns and product specificities.
o Daily contact with the clients and the service providers,
o Questionnaire set-up,
o Coordinating and controlling questionnaire programming and data processing,
o Report and synthesis writing,
o Presentation of the results to the client.
2002 - 2005International Department
RESEARCH EXECUTIVE
Set-up and follow-up of surveys coming from international subsidiaries: BASES studies, concept/price/packaging tests.
Responsible for advertising trackings for a multinational manufacturer of product ranges including personal care and laundry detergents.
1999 - 2001AIR FRANCE (Roissy-Charles de Gaulle)
Hôtesse de l’air saisonnière sur longs-courriers (Amériques, Afrique, Inde, Asie)
1996 - 1998AGENCE DE LA MAISON (Agence immobilière - Saint-Tropez)
Assistante du directeur d’agence : Interprète en langue anglaise, prospection de terrains et de propriétés pour le séjour estival de la clientèle de standing
