Coralie Storz Hatier

Coralie Storz Hatier

CONSULTANT Category Management, Self-employed

En poste chez Self-employed

Précédents : Marie Brizard et Roger International, Barilla Group, BARILLA, LEJAY LAGOUTE, PERNOD


Précédents : BI Norwegian School Of Management, Ecole Supérieure De Commerce


    En résumé

    10 years’ solid experience in the FMCG industry. Global vision thanks to positions in Trade Marketing, Key Account Management, Category Management and Marketing. Solid analytical expertise and demonstrated strategic thinking. Proven organising and management skills. Sociable, relate well to both customers and co-workers. SKILLS : Good knowledge of FMCG and Spirits • In-depht knowledge of Trade Marketing and Category Management • Negotiating with national Customers • Building relationships • Analysing • Organising • Managing team • Tenacious • Passionate • IRI, AC Nielsen, BI • French (native), English (business fluent)


CONSULTANT Category Management

Chez Self-employed

De juillet 2016 à aujourd'hui
- Categories and brands performance analysis and development recommendation - Merchandising strategy construction


Chez Marie Brizard et Roger International

De septembre 2015 à avril 2016
- Recruited to set up the Trade Marketing department, with a focus on Category Management. Managed a 3-member team - Responsible for Category Management, Merchandising, In-Store Marketing and Salesmen tools (for all the company’s wine & spirits brands in France, both on and off-trade) - Ensured ...
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Chez Barilla Group

De octobre 2013 à septembre 2015
Barilla, Harrys, Wasa and Mulino Bianco brands - Negotiated sales deals and counterparts (1st customer for the company, 8 different purchasers) - Constructed and achieved business plan targets, both maximising volumes and profits - Monitored financial and volume performance - Built strong and ...
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TRADE MARKETING MANAGER: Barilla Pasta and Ready Meals


De janvier 2012 à octobre 2013
(and ad-interim Category Manager for Carrefour for Barilla Pasta, Ready meals and Sauces) - Analysed and monitored the categories performance - Constructed and monitored in-store marketing strategy and budget - Developed the merchandising strategy, co-author of a awarded « Mètre d’Or IFM 2012 » ...
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CATEGORY MANAGER: Auchan, Galec, SystèmeU

Chez Marie Brizard et Roger International

De mars 2010 à décembre 2011
All the company’s Spirits brand - Analysed and monitored the brands performance - Recommended and monitored promotion - Negotiated with customers for appropriate product ranges

Senior PRODUCT MANAGER: Whiskies

Chez Marie Brizard et Roger International

De janvier 2009 à mars 2010
Brands William Peel, Sir Pitterson, Glen Roger’s, Magdalen, TullamoreDew, Tomintoul & Montgomerie’s - Constructed, implemented and monitor the marketing strategy (William Peel is the n°1 whisky brand in the French off-trade) - Launched new products and brands - Reported to the brand owners of ...
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PRODUCT MANAGER Kir Royal® and MARKETING MANAGER for on-trade and part of the Export


De juillet 2007 à janvier 2009



De janvier 2006 à février 2007
Whiskies (Aberlour, Ballantine’s premium and Paddy), and then Liqueurs (Gloss and Soho International)


  • Vente

Centres d'intérêt

  • Angleterre)
  • Norvège
  • Plongée sous-marine
  • Thaïlande
  • Voyages (11 années vécues à l'étranger : Indonésie