Cyril Marques

Zone 51: Sci-Fi & Comic Book store (Trois-Rivière, Canada)

Réunion Stellaire: Events orgaization (Sci-Fi / Fantasy conventions)

CRM Systems creation & Consulting Agency
- Database management
- Data quality (normalization, de-duplication, data cleansing & enrichment, etc.)
- MIS (Marketing Information System) Audit / Development
- CRM strategies (Relationship Marketing, loyalty & capture programs, scoring, profiling, etc.)
- Integrated communication channels online/offline (sms/email/mail/etc.)
- Statistical & Marketing Data Analysis
- Web Developments (websites, web services, etc.)

International Project Management:
- Planning and budget
- Business & Technical Follow up

Business development

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Agence spécialisée dans la création, la gestion et l'accompagnement stratégique de programmes CRM
- Gestion & hébergement de Base de Données
- Qualité des données (RNVP, déduplication, nettoyage et enrichissement, etc.)
- Mise à disposition des bases via intranet/extranet
- Audit/Création de SIM (Système d'Information Marketing)
- Stratégie CRM (Marketing relationnel, fidélisation, conquête,scoring, profiling, etc.)
- Analyse statistique et marketing, rédaction de recommandations
- Création de tableaux de bord et outils de pilotage Marketing
- Intégration de tous les canaux de communication (on et off)
- Développements de site internet liés aux BDD, web services

Gestion de projet internationaux :
- Planning, budget
- Suivi commercial et technique

Développement commercial

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Missions :
- Mise en place du SIM Ferrero + CRM Kinder
- Mise en place du SIM Lixir
- Mise en place & Gestion du système de DataQuality de Nespresso World Wide
- Gestion d'événements/salons pour Amundi Immobilier
- Mise en place & Gestion du système DataQuality de Special.T
- Création & Gestion du système de dématérialisation du Groupe Pierre & Vacances
- Participation au CRM Mövenpick

Area: China, Singapore, Dubai, South Africa & India
Based in Hong Kong

Direct report to Area CFO
- Monthly reporting to Corporate (flash BGP report, variance analyses, monthly management report), forecasting, business planning.

- WC management: development of a DSO reporting tool, member of a global steering committee in charge of local TWC initiatives (inventory, A/R, A/P).

- Growth support: development and roll-out of key products performance dashboards. Reconciliation of business data with financials (MIS BW database). Sales analysis.

- Accounting: monthly closing with the accounting department

- Continuous improvement: processes development, Scorecards & reports automatisation, VBA development

Direct report to BU Finance Director, permanent interaction with local controllers in 30+ countries worldwide,

- Monthly reporting to Business Group (flash BGP report, variance analyses, monthly management report), forecasting, business planning. Scope: 33 sites worldwide, 2008 turnover: $1bn (IT tool: Hyperion Financial Management).

- WC management: development of a DSO reporting tool, member of a global steering committee in charge of local TWC initiatives (inventory, A/R, A/P).

- Credit management: monthly monitoring of BU credit exposure, follow-up on bad debt write-offs and customer alerts, credit control and insurance assessments (US, Japan, Europe).

- Corporate costs monitoring/forecasting for adequate management fees invoicing (IT tool: SAP R3), detailed monthly report to management.

- Growth support: development and roll-out of key products performance dashboards. Reconciliation of business data with financials (MIS BW database).

- International project management