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Didier BERAUD

CLAMART

En résumé

18 years of experience in the FMCG and luxury goods market, in all channels.
Dynamic and multi-competencies profile,
Business planning, Sales, Negotiation, management and marketing.

Mes compétences :
Category management
Vins et spiritueux
Compte clef
GMS
management
negociation
category planning
fmcg
off trade modern trade
on trade - out of home

Entreprises

  • Mondelēz International - Trade Marketing & Business Planning Manager chez Mondelēz International

    CLAMART 2011 - 2016 In charge of category sales planning strategy and business drivers in on-trade channel.
    Build annual category review and 3 years business Plan including snacking strategy, cross-categories activations and projects.
    BtoB and BtoC activation for on-trade channels ( Wholesalers, Cash & Carry, Vending, Convenience Store, Catering, professional fair…)
    Define all business drivers and KPI’s : Assortment, price, Promotion, Merchandising, in-store visibility, new product launch plan, CRM Program, customer incentive…
    Coordinate sales strategy implementation with local team (Sales director, Customers Directors, Kam, Catman, Field force director, Sales Force, Marketing…) and share best practices with European team.
    Team management 6 direct report & 6 un-direct. (Budget 6M€, Turn Over 70M€).
  • KRAFTFOODS - External Sales Force Manager - Retail

    2010 - 2011 In charge of external Sales force. 21 Representatives 3 Area Manager 1 National Manager
    All kraftfoods categories, Turnover 320 M€, 2620 Stores, 530 sku’s.
    Categories Strategy implementation, build and drive KPI’s.
  • LU FRANCE - GROUPE KRAFT - Senior Key Account Manager Retail

    2008 - 2010 National account management,including annual-listings, negociations.
    Systeme U Turnover : 150 M€, 300 sku’s.
    Entire LU portfolio, all LU categories, Biscuits, Savoury Crackers, substituted bread, Soft Cakes, cereals bars. (Range, Promo, merchandising, supply…)
  • DANONE LU - Sales Area Manager - retail

    Paris 2006 - 2008 Team management, 6 sales representatives and 1 promoter.
    (210 Stores Turnover 75 M€ )
    Recruitment, training, coaching, and team appraisals: KPI’S follow-up and team performance management.
  • DANONE LU - KEY ACCOUNT MANAGER & CATEGORY MANAGER - Retail

    Paris 2003 - 2006 National account management, listing, negotiation and analysis of business drivers.
    Carrefour Group Turnover: 65 M€, 70 references, substituted bread and cereals bars.
    Significant contribution to customer development strategy, commercial policy, project and NPD launch.
  • RICARD - Category manager - Retail

    Marseille 2002 - 2003 Auchan and Systeme U account category management with consumer and shopper focused strategies.
    Drive implementation of dynamic category planning, category captain approach.
  • SEAGRAM FRANCE DISTRIBUTION - Brand manager

    2000 - 2002 In charge of Chivas brand and all Seagram’s premium whisky brands for the French market. (T/o: 50M€, Budget: 4M€). Coordination and interface with international marketing team on Chivas brand
    Development of a 360° program for the 200 years Chivas anniversary in all channels. (Pack, Promo, PR, CRM, Adv…)
  • SEAGRAM FRANCE DISTRIBUTION - Sales representative - Retail

    1999 - 2000 Hypermarket-Supermarket and independent liquor stores area manager for the entire range of Seagram products:
    Negociation, merchandising, product listing, budget management and regional buying group.
  • MARINE NATIONALE - Marine Mobilité Paris - Conseil en Ressources Humaines

    1998 - 1998 Service Militaire
    Marine Mobilité Paris - SAIRM

    Service d'Aide à l'Insertion professionnelle et à la Reconversion du personnel militaire de la Marine.

    Service d'outplacement pour les sous officiers quittant la Marine Nationale
  • AC NIELSEN - Junior Consultant

    New York 1997 - 1997 Internship

Formations

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