Elke Unger

International Group Account Director IBM WW and Europe since March 07
• Development and set up of stratgeic tools and directions for the IBM account in Demand Program.
• Business development in Demand Programs for Ogilvy Europe on IBM account.
• Strategic and operational support of Europen region by assisting in development of IBM priorities and initiatives. Support of WW marketing objectives, driving integration with other partners and developing industry innovation.
• Supervision of the information transmission between the worldwide hub (NY) and the region.
• Pilot and supervision of an internal Process Management program.
• Internal organisation of trainings and information organisation.
• TEAM: 3 in direct reporting. Coordination of the local teams in Europe.

Int. Account Director IBM EUROPE AND CEMA since Sept 04
• Strategic and operational support of CEMA countries by assisting in development of cross IBM MM/IMC priorities and initiatives, supporting IBM WW marketing objectives, driving integration with other disciplines / partners, bringing new industry ideas, benchmarks and insights, facilitate cross company integration, Brand Stewardship
• Proposition and set up of the European co-marketing program. Channel animation, incl. business case funded contribution scheme, creative development of industry templates and sales kit, web site - budget, team and client management, training of local implementers.
• Develop, support and improve an IBM online eCatalogue for ibm.com
Account Director IBM FRANCE – local market since September 2003
• Local market mission: Tailoring RM strategy recommendations to enhance local goals and match Global Brand strategies
• Application of the European 360° strategy (optimisation between different media)
• Management of the local team
Int. Account Director AIR FRANCE December 2000 to August 2003
• Leading the International Co-ordination (CRM, Loyalty programmes)
• Development of strategic recommendations (focus on HVC and local market influences),
on and off-line processes and tools to simplify international collaboration
• Roll-out of global brand identity within international CRM
(marketing strategies, campaign adaptations)
• Facilitate relationship between local Air France offices and OgilvyOne worldwide agencies
• Budget and team management

Develop and support leading edge Marketing activities in European countries (incl. central budget allocation), providing RM expertise through datastrategy, communication, activation, metrics and budgets in the RMIC (Relationship Marketing Innovation Center Europe).