Elsa LY
Global Product Manager, bioMérieux
OBJECTIVE: To analyze, convince, manage and ensure projects and/or products successes for the company
Taste for challenge, enterprising, dynamic, autonomous, great capacity for work
SKILLS:
Marketing in Health Industries
41 contactsInternational Product Launch
- Marketing Strategy: Global Marketing Plan, Field Recommandations
- Communication Strategy: Global Communication plan, implementation management
- Project management: Go to Market activities
- e-marketing: Worldwide Customer Community
2009 - 2010SANOFI PASTEUR: 2 years
Global Product Manager associate, Flu franchise
Global launch of a new vaccine
- Campaign for physicians, for patients (Brand binder,Sales Aids, User guide, Leave behind…)
- e-learning: marketing excellence training program, medico-marketing modules
- Communication (congresses, workshops)
- Communication tools (photos, videos, posters)