-
The Estee Lauder Companies
- MARKETING MANAGER - Darphin
2015 - maintenant
-
Pierre Fabre USA
- SENIOR PRODUCT MANAGER - Brands Eau Thermale Avene and Klorane - USA
2013 - 2015
Development and execution of creative marketing calendar plan for retail and online accounts
for both Eau Thermale Avène and Klorane brands
• Responsible for product line developments (products, communication, merchandising and
sales materials)
• Creation and implementation of all promotion items, marketing material, merchandising,
print and online campaigns
• Development of US unit and dollar annual and monthly forecasts along with inventory control,
sales reports and brand presentations
• Market research on competitive products, pricing and trends
• In charge of marketing budgets and expenses management, P&L and margins control
-
Pierre Fabre
- PRODUCT MANAGER - Brand Klorane - France
Castres
2012 - 2013
- Marketing plan development and implementation for 3 ranges (POS campaigns and events, management of agencies e.g. creative, digital, merchandising)
- Responsible for the development and implementation of a new e-crm program for the baby range digital platform : Club Mamans Klorane
- Planning and control of the A&P Budget
- Sales force training, briefing and support
- Management decision-making support (forecasting, reporting, market research and analysis, performance analysis, presentation)
-
Sanofi / Pierre Fabre
- PRODUCT MANAGER - Brand Eau Thermale Avene - Ireland
2010 - 2012
- Responsible for the launch and development of Eau Thermale Avène in Ireland in compliance with PFDC international brand and merchandising standards.
- Key member of Pierre Fabre – Sanofi partnership team, working across functions, countries and companies to ensure alignment with strategic goals and market needs in a changing environment
- Establishment of Eau Thermale Avène Distribution (negotiation support, co-ordination of store set-up including stock delivery, training, merchandising, PR)
- Marketing plan development and implementation (Medical, Consumer, POS campaigns and events, Management of agencies e.g. creative, PR, merchandising)
- Sales force training, briefing and support.
- Management decision-making support (forecasting, reporting, market research and analysis, A&P control, performance analysis, presentation preparation)
-
Pierre Fabre
- ASSISTANT PRODUCT MANAGER INTERNATIONAL DEVELOPMENT Ranges ENT, Allergologie, Chiropody, Ophtalmol
Castres
2009 - 2010
- Preparation of product development strategies for multiple markets in Europe, Africa, America (agency briefing, data analysis, co-ordination of think-tanks, plan preparation)
- Supporting international subsidiaries implementation of portfolio extensions (marketing book preparation, commercial sales activity briefing and support)
- Supporting operational teams implementation of new product launches in France (strategy development, promotional campaigns, sales support, media planning)
-
Puig Prestige Beauté
- ASSISTANT PRODUCT MANAGER INTERNATIONAL MARKETING DEVELOPPEMENT - Brand PACO RABANNE
Barcelona
2009 - 2009
- Co-ordination of think tanks and olfactory brief for product development and communications strategy
- Identification of new market trends and concepts to facilitate future marketing strategy development (creative boards, market research, brand planning)
- Management of creative agencies to ensure brief compliance and adherence to deadlines (promotional offers, advertising)
- Preparation of business review reports and presentations for brand team
-
REITZEL SA INDIA
- REITZEL INTERNATIONAL RANGE LAUNCH MANAGER - Delicatessen
2007 - 2008
- Identification of new export market opportunities (research, analysis, forecasting, proposal development and presentation)
- Prospecting and targeting of potential distribution opportunities in India
- Market-based negotiation preparation (gathering of consumer and trade market intelligence, target retailer interviews, target retail outlet visits)
- Management of handover to international brand team ensuring seamless transition.(briefing documents, market positioning proposal, negotiation pack preparation)
-
Reminiscence SA
- ASSISTANT TO RETAIL GROUP MANAGER
2007 - 2007
-
Frasers suites
- SALES AND MARKETING ASSISTANT
2006 - 2006
-
Louis Vuitton
- SALES ADVISOR
Paris
2005 - 2005
-
Adhap Services
- HR ASSISTANT - PLANNING AND RECRUITMENT
2003 - 2004
