En charge des Stratégies sur le Budget McDonald's :
- CORPORATE : (Campagne Qualité, Environnement, Social)
- FAMILLE : (Strategie Happy Meal, Enfants et Parents )
- FOOD & PROMO (Lancement des nouveaux produits & Actions promotionnelles )
2010 - 2011MICHELIN - EMEA
- Develop and implement digital customer contact strategy for Michelin’s priority targets.
- Think and recommend a 365 digital content strategy.
- Identify the right touchpoint with the right target through the
evaluation of customer needs, capabilities, assets and competitive realities
2009 - 2010