Eric Didier

La plateforme ividence transforme les pratiques traditionnelles du marché de l’email d’acquisition, apportant à ce marché les technologies déjà éprouvées sur le Display et le Search. La plateforme est 100% intégrée et automatisée, et cible chaque offre selon des critères comportementaux et de performance. Le résultat est un nombre drastiquement plus faible d’emails envoyés, un meilleur ROI pour les Annonceurs et un meilleur revenu pour les propriétaires de bases mail.
ividence a des bureaux à Paris, New York et San Francisco

Viadeo est un réseau en ligne pour trouver puis partager avec des partenaires business, des clients, des collègues, des candidats.

Avec plus de 4 Millions de membres (dont 2+ million en Chine), Viadeo est présent en Europe, en Chine et dans le reste du monde.

Au poste de COO, j'etais plus particuliérement en charge du développement international de Viadeo.

In charge of building Sunopsis operations for the United States, Latin America and Canada.

Sunopsis was an emerging market leader for Data Warehouse ETL (Extraction, Transform and Load) and Integration of Data, Events and Services. Sunopsis was recognized as a visionary player by Gartner Group in its latest version of the ETL Magic Quadrant.

My charter included P&L, Sales, Pre-Sales, Marketing, Professional Services and Support.

• Results: This subsidiary (10+ employees) has been generating yearly $3 M revenue with 10+ new customers since 2006 - including 3 Fortune 500 Clients - and generated a 28% pre-tax profit.
A global web marketing initiative generated 1000+ leads per month in the Americas.
More than 10 key partners and institutions joined the Sunopsis’ business network and promoted the company’s vision and offering.

Sunopsis has been successfully acquired by Oracle on October 2006.

VP Integrated Metadata Management Solutions Platform – Washington, DC
Rochade & becubic WW Sales, Marketing and Product Management

I built and drove the worldwide division dedicated to Rochade & becubic, leading software solutions dedicated to Metadata management & IT Asset Intelligence (applications discovery, understanding and modernizing)

• Results: This division (100+ employees) generates $30M revenue; I demonstrated a 106% increase of Software Sales over the last 18 months with 20+ new Fortune 500 Clients and a 39% pre-tax profit.

I closely worked with Gartner Group who now rates this ASG division #1 in their Metadata Management Repositories Magic Quadrant.

IT asset Intelligence - Leading software vendor on the Legacy Modernization Market – Paris (France) - 45 employees

I built the company from scratch, driving Sales and Marketing, R&D, Financials, up to 100 customers and 45 employees – I executed 2 fund raising rounds ($10M) that led to a successful acquisition in March 2004.

I drove strategy and day-to-day operations of Soamaï that I co-created at the end of the year 2000. Starting from scratch, I have built the whole Executive team and grown company revenue up to €2M ($2.4M) within 3 years.

Product: I drove the Product Committee that defines the product roadmap, in accordance with Market, Strategy, Sales commitments, Professional Services feed-back & Analysts advices.

Sales: Working closely with our VP of Sales and Account Executives, I defined goals and followed pipeline and forecast. I made personal meetings (2/week) with C-Level to close business.

Marketing: With our VP of Marketing, I defined the Company communication marketing strategy. I met personally Analysts, Partner Executives & journalists. I gave C-level presentations focused on large IT organization strategies (4 per year).
I conducted OEM, reseller (Japan) & partners (big 5) agreements (3 large ones).
I personally drove the relationship with Gartner and Forester Analysts.

Operations: I was directly in charge of HR, Finance & Legal.
Also acting as the company CFO, I built & drove P&L and reporting.
I was the sole responsible for all legal operations.

Ventures, Shareholders & Capital operations: I was in charge of the relationship with shareholders and Ventures companies. Driving the Executive board (1 per month), I reported company results and negotiated budget modifications when needed.
I successfully drove a €6.6M ($8M) large found raising on May 2002, an acquisition (Cyrano) on November 2001, and a €0.8M ($1M) Governmental loan - Anvar – early 2003.

• Results: I was awarded the “2003 Fastest Growing Company” capital-IT trophy; Successful acquisition in March 2004.

Leading provider of ERP software solutions for the process manufacturing market (Food and Beverage, Paper, Pharmaceutical) – Atlanta – 1000 employees

The first challenge was the repositioning of the French 8 years old subsidiary from a pure financial ERP market to a total ERP/SCM solution dedicated to process manufacturing industries. Success has been reached within 2 years, with an excellent momentum and a great spontaneous notoriety. Turnover growth of the entity tripled to reach $6millions, as the team grew up from 10 to 40 people. More than 30 new name accounts purchased Ross Systems’ solution, and the creation of a new alliance strategy (Euriware, Transiciel) led to major implementation partnerships.

Early 99, I took over the mission to replicate the same strategy in Northern Europe where I hired & trained a team of 18 people. Once this entrepreneurial duty achieved, I appointed a Dutch-speaking manager to handle the day-to-day operations.

Sales & Marketing: I created a new team with appropriate goals to rebuild the company from scratch:
- Lead generation for our new market.
- Remote offices opening (Lyon, Nantes & Strasbourg).
- Indirect channel launch (product & market definition).

• Results: revenue growth up to $6M (103 % over budget).

- Strategy redefinition of the Company for the French market.

• Results: momentum & notoriety, thru all channels, including Big 5 recognition.

Post-Sales & Services: I hired and trained a expert team (15 people), created a services “business unit”, in charge of implementation, focused on respecting goals & profitability.

• Results: a 78% billable ratio for the whole support & services team.

Finance & Administration: I built budget and monthly P&L follow-up, while putting in place the new accounting system.
I created the weekly reporting follow-up on cash, expenses & revenue indicators.
I renegotiated most of the local contracts (bank, PCBX phone, VPN network, travel agency)
I managed growth according to the complex French rules, for both legal & financial aspects (Law office, Auditors, Contracts)

• Results: a 72 days DSO (initially 175), with a stable accounting team.

Number One Mechanical CAD/CAM Software Company
PTC has grown from $2.7M to $1B within 7 years

Sales Director of French, Belgium and Swiss subsidiary – Paris
Built a 50 people team. Opening and expansion of 8 local offices.

• Results: $31M revenue and closed 3 European Fortune 500 new accounts (PSA, Thomson, Hager) with $2M+ deals.

Account executive then District Manager French East region - Strasbourg
Hired, trained & managed 10 Account Executives & Pre-Sales.

• Results: DM - 2 years over quota ($6M), respectively 151% & 110% ; AE - 2 years over quota ($1M), respectively 127% and 185%.