Eric LALARDIE

When i started the operation of ARM France back in 1998, I was in charge of sales over South Europe-Israel. Now, Director of E.M.E.A. & India Regional Sales and Business Development, I am managing a successful & winning team of 10+ people all over Europe, including Israel. We are focussing on developing the market and closing deals on processor IPs, Physical IPs, ESL solutions and development tools at local and multinational accounts. I am driven by the quarters, the definition of middle-long term winning sale strategy, leading to successful career development of my people and increasing the value & ROE of the company for the shareholders. This includes the working on acquisitions.

Sales with strong technical background, everything related to the creation of offices (international), building up a network of partners, hiring, creation of a distribution channel, definition and execution of successful middle and long term strategies, press relationships management, growing a recognised successful and winning sales team, negotiation of complex commercial deal and legal IP contracts with multinational companies or start-up, ...
My background is engineering and sales (since 15 years+).
Previously I had been working for more than 10 years at Intel covering alternatively the embedded markets (Telecom, automotive, industrial) and the PC market, working on OEMs, MNC and distributors over Western Europe.