Eva Fouquet

Strategy / Management :
Define and follow e.marketing strategies in FR/ES/IT/UK /BR and Singapore
Hire, train and manage the international marketing team
Coordinate activities between headquarters (Germany) and subsidiaries
Implement a strong ROI strategy in all subsidiaries
Implementation of reporting tools through Microsoft CRM
Elaboration and budgets follow up

Developments / E.Marketing :
Affiliate program development (inhouse + affiliate plaforms)
Media buying campaigns evaluation and optimisation (display, retargetting, emailing…)
Mobile strategies development
SEO, SEM follow up with headquarters
Social media tools development (facebook, twitter)
Complete website redesign in May 2012 (adaptation and coordination for countries)

E.marketing:
Looking for new partners / affiliates in France
Dealing with main affiliate platforms
Media buying campaign launches
Social media strategy development
Press activities development with a press agency (open2europ, DDB)
Budget administration
Reporting / analysis