Fabien Petit
WW Media Director, L'oreal
I am in charge of Media at L'oreal. My role is to support local entities with regards to their media investments (All media) . My main role is to develop WW Strategies, support countries in optimizing their investment and have the best ROI, establish a structure and leverage knowledge . I have several years of experience in communication and media in agencies,Media owners and client side where my scope of activity was including strategy, planning, management, purchase. I am specialized in cross markets projects and international coordination
I have been working on different sectors such as Retail, sports goods, luxury, automotive, FMCG.
I have spend my entire life living in different countries.
56 contactsEuropean media management
Leader in media negotiation with media owners and agencies for France and Europe.
Coordination of local entities
Key contact of Kraft Food Europe on the European media investments
Media Network and agencies management accross Europe.
European media investment optimization
2006 - 2008Worldwide global account Director – Manager – Retail, FMCG, Luxury, Cosmetic
Team of 12 people
- Maximizing the value delivered by the media and marketing investment of key accounts.
- Key accounts management, development.
- Responsibility of P&L for each client with sustained revenue and margin growth targets
- New business development (local and international)
Worldwide global account Director – Manager – Retail, FMCG, Luxury, Cosmetic
Team of 12 people
- Maximizing the value delivered by the media and marketing investment of key accounts.
- Key accounts management, development.
- Responsibility of P&L for each client with sustained revenue and margin growth targets
- New business development (local and international)
1998 - 2003Department creation
Management of the worldwide advertising strategy consistency.
Strategic Activities:
- Definition of the Worldwide advertising strategy and development of the worldwide communication strategy.– 5% premium positioning in 1999 => 40% in 2001.
- Management of the worldwide media buying centralisation for Cartier/Richemont – 35 agencies in 1999 => 5 agencies in 2002.
- Management of the worldwide advertising communication for Cartier (35 countries).
- Management of the operational communication.
- Subsidiary audit for communication / operational marketing.
- Development of synergies between communication disciplines.
- Finance follow up of communication budgets.
- Development of communication analysis / operational marketing analysis, competitive analysis.
- International multi-media campaign management.
Technical Activities:
- Development of media coordination software (for central office and local offices). Homogeneity objectives, reliability and adaptability objectives in the advertising management, indicators boards.
- Guide Development.
- Data base “image-product” management (picture library).
- Optimization of flow between central departments.
1995 - 1998adidas advertising communication management in Europe, Asia, South America .
Management of different accounts for France (MCA, SEGA, Converse).
Activities:
- Definition of the International advertising strategy.
- International coordination manager.
- Competitive analysis development.
- Strategic planning.
- International multi-media campaigns management