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Fana GUEYE

PARIS

En résumé

DEVELOPPEMENT DES VENTES – STRATEGIE MARKETING ET COMMERCIALE
(agro - high tech - beauté/cosmétiques)

20 ans d’expérience dans la vente, le marketing opérationnel, la stratégie, le merchandising et le category management dans des entreprises leader telles que Masterfoods, Coca Cola, Kellogg's ou Sony Playstation. Connaissance des circuits specialisés et de la GD. Forte aptitude à la détection des potentiels de croissance via la création d’outils d’analyse et de reporting. Développement et déploiement d'une approche catégorielle innovante pour la catégorie Jeux Vidéo récompensée par un mètre d'argent à l'IFM en 2006(CA catégorie: + 15%, déploiement sur plus de 130 points de vente de grande distribution).Conduite de projets européens, management d’équipes pluridisciplinaires jusqu'à 20 personnes.Experience a l.international a Hong Kong et Sydney.

Je donne également des cours en école de commerce. Je suis très intéressée par tout ce qui concerne la formation,le conseil, le coaching et le développement des compétences.

22 years of experience and expertise in trade marketing, sales development, entrepreneurship, merchandising, category management & training. - Extensive experience in leading FMCGs- Worked client side and agency side - Knowledge of all retail channels (grocery channel, specialty stores, and wholesalers) - Proven success with developing creative and innovative strategies, leading International level projects, - Cross-cultural skills- 5 languages spoken and sound knowledge of Asia Pacific, having worked in Asia, Australia and in Europe - Creative thinker, project management, ability to interact and influence stakeholders at any level

Key achievements :

- Launched in Singapore retail beauty products and French pharmacy products (Eau Precieuse, Nail Rock, Katy Perry Eyelashes, H.E.B....)
- Won the first major FMCG budget (opportunity worth of AU$500M) after 3 months of presence in the agency
- Developed an innovative space management concept based on shopper insights for Sony awarded the Silver Meter by the French Institute of Merchandising (category revenues +15% )
- Conducted operational trade marketing launch of Playstation Portable in France

SKILLS AND EXPERTISE

- Effective Communication
- Public Speaking
- Strategic Planning
- Marketing and category management
- Project management / Market research
- Negotiation Techniques, Sales development,
- Management and Coaching,
Leadership & Creative spirit
- Reliable, professional, organized & autonomous
- Exceptional communication & networking skills

Mes compétences :
Beverage
BtoB
Category management
Distribution
Entrepreneur
FMCG
Food
Food & Beverage
Formation
Grande distribution
High tech
Management
Marketing
Merchandising
Product launch
Trade
Trade marketing
Training
sales development
Team Management
MARKETING EXPERIENCE
Breakfasts
Blogging
space management
networking skills
cultural skills
category management & training
category development
WordPress
System Strategy
SAP
Retail Channel
Project Management
Oracle Sales Analyzer
Negotiation Training
Microsoft Office
Market research
Managed the French
Managed the Carrefour account
Managed a portfolio
Loyalty Schemes
Food & Drink Retail
Distribution Network
Assembly Plants
Apollo Software
Active Template Library

Entreprises

  • THE FRENCH APOTHICAIRE PTE LTD - Director & Founder

    2012 - 2016 THE FRENCH APOTHICAIRE PTE LTD-[ 2012-16 ] (Eau Precieuse...), Rock Beauty Nail Stickers, Katy Perry Eyelashes, HEB Clip-in
    Extensions.
  • MASAN GROUP - Special Project Manager

    2011 - 2012 ] - 6 MONTHS
  • HAIR EXTENSION BAR (HEB) - Director & Founder

    2011 - 2012
    l - Distribution of clip-in hair extensions (clients:

    Major clients: NTUC Unity pharmacies, Watsons, Franck Provost Group, Galeries Lafayette...)

    Guardian) Founder

    Director & Founder - Sales & Marketing strategy (ATL & BTL)

    Distribution of French Pharmacy Brands - PR Communication
  • THE CREATIVE SHOP - Sales director

    2009 - 2010 Marketing agency specialized in marcomms,

    tactical promotions and loyalty programs)
    Market capitalization of over US$3 billion Managed a team of 4 Business
    Special Project Manager Development

    Assisted the CEO on different personal & Development of new business opportunities

    corporate projects including the through lead generation (cold calling,

    coordination of Masan's new office in networking and referrals), won a major
    ATL/BTL campaign for Schwarzkopf/Henkel
    Singapore worth of $500k (Hair Loves)

    SALES & MARKETING EXPERIENCE
  • CK HAIR - HONG KONG - Sales & Marketing Director – Corporate Brands

    2007 - 2009 Manufacturing of wigs, extensions and manikin heads (generic products) for brands such as Balmain, Revlon, Raquel Welch or Jessica Simpson. $15M revenues, 750 employees, 5 factories
  • Sony computer - Playstation - Sales Development Manager

    2004 - 2006 Supervised a cross-functional team of 20 people, reported to the Sales Director.
  • Kellogg's France - Trade Promotion Manager

    Noisy le grand_France 2002 - 2004
  • Kellogg's France - Key Account Development Manager

    Noisy le grand_France 2001 - 2002
  • Coca-Cola Entreprises - Regional Sales Manager

    ISSY LES MOULINEAUX 1999 - 2001 Supervised 10 sales area managers in 2 regional departments, reported to the Retail Director

    • Managed €38M sales (+4% in 1 year) and 160 points of sale, conducted 100 days of coaching / Y
  • Masterfoods - Market Research and Sales Planning Analyst

    1998 - 1999
  • Masterfoods - Sales Area Manager

    1995 - 1997 Sales Area Manager

    • Managed a portfolio of 60 hypermarkets (€8M) in Paris -> Increased revenues +20% in 2 years

Formations

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