Florence Ropion

Florence Ropion

Head of marketing, Director - Dell France , Dell

Passionnée d' #IT #IoT #transformation #business #management #scubaduving

En poste chez Dell

Précédents : Dell, NEC, AST, groupe Samsung (ex Victor), AFNOR


Précédents : Essec, Conservatoire National Des Arts Et Métiers, Lycée Paul Langevin


    En résumé

    Based on a strong sales and solution selling background, i run the marketing strategy, plan and budget for Dell France on consumer and commercial market Strong IT experience in B2B Different sales experience (SMB, large enterprise, Public), direct or indirect channel, management, drive sales activities. Challenge, conduct of changes. Profitable growth, team and customer satisfaction oriented. Leadership, teamspirit. In charge of Diversity at Dell France (Gender)


Head of Marketing, Director - Dell France

Chez Dell

De mai 2015 à aujourd'hui
- Build the marketing strategy for Dell France on IT market : consumer and commercial (SME, large Enterprises and Government) - Drive the budget and the marketing plan in complete alignment with Dell's business goals and GTM - Increase internal & external awareness on Dell's end to end solution ...
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South Emea, OEM Director

Chez Dell

De mars 2014 à avril 2015
Run and accelerate OEM business with OEM customers and/or Channel partners for South Emea : France, Spain, Italy and Portugal. Integrate a dell portfolio very customized or not into our OEM client's IP in order to resell the full solution.

Southern Europe, Solutions Channel Director

Chez Dell

De août 2011 à février 2014
- Define strategy and route to market for developping solutions business for Channel southern Europe (Italy, Spain, Swizterland, Belgium and Luxembourg) - Drive business >200 M$ with strong yoy growth - Manage up to +50 people (specialist sales and pre sales) in different domains : server, storage, ...
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Director France Channel

Chez Dell

De janvier 2008 à juillet 2011
Launch channel for France in 2008 and lead the indirect strategy for Dell in France.

Essec, Paris La Défense

Essec Management Education

De janvier 2009 à décembre 2010

Sales Director

Chez NEC

De 2001 à 2006
SMB, Large Enterprise and then Public Sales Manager. Drive of inside and field sales team.

Sales Account Manager

Chez NEC

De 1997 à 2000
Channel sales rep and then acquisition sales rep for large enterprises at NEC France.


Chez AST, groupe Samsung (ex Victor)

De 1988 à 1997
- sales rep for resellers/Channel - sales rep for public accounts and UGAP - admin sales manager (reporting, booking, invoicing, ... )

Administrative Reporter


De 1985 à 1987
in charge of standards of rails about administrative part : - to organize meetings with industries, SNCF, rail standard offices, - to report, - to set up and follow up until the launch of a new standard concerning rail standards.


  • Leadership
  • Management
  • Partnership Strategy
  • strategy

Langues parlées


Centres d'intérêt

  • scuba diving