Florent SADOT
TV Sales & Regulatory Affairs Manager
• Capacity to accelerate and lead technology and business innovation
• Product and sales management experience: capacity to create, position, ship and sell new products and innovative services in highly competitive markets
• Relevant experience leading projects / Capacity to interact with cross functional teams
• Creativity / Strong analytical and creative problem solving skills / Strong interpersonal and communication skills / High level of energy and enthusiasm / Teamwork, Leadership & Ability to work autonomously / Capacity to negotiate
• 8 years of experience in Broadcast, New Media, Social Media & Internet
• Languages: fluent in French and English. German (good skills). Bulgarian (beginner).
111 contacts2008 - 2009• Develop and execute sales strategy of OneCast, 3rd digital terrestrial TV networks operator with € 4 Mn of annual sales (subsidiary of TF1). Design win strategies that drive the achievement of the sales goals.
• Draw up complete quotations for digital terrestrial TV service for all the French broadcast TV channels. Conduct price and contract negotiations up to their successful conclusion.
• Establish and maintain relationships with key equipments suppliers (select and purchase TV transmitters) and strategic subcontractors (negociate maintenance contract).
• Provide annual strategic financial planning (EBITDA, Investment, Free Cash Flow).
• Coordinate with regulator and competition authorities for the French communications industries (CSA & ARCEP).
• Interface with Engineering to provide inputs and suggestions for improving and cutting prices of overall services and solutions, based on customer needs and competitive information.
• Manage a team of two people (sales engineer).
2007 - 2007• Managed the entire product life cycle from strategic planning to product shipping. Led product development including product roadmap, specification of new features, product design and branding.
• Established short and long term product goals and strategies (marketing, business developments & product efforts). Developped competitive analysis and analyze key data and insights from customers to drive WAT strategy and product requirements.
• Worked closely with others in the organization including engineering team, legal department, community managers, advertising sales team, outside agencies: improved product performance and positionning, supported community managers and advertising sales team to secure strategic deals.
• Analyzed potential partner relationships for improving the product.
• Managed a cross functional team of two people (marketing / user interface) and external agency
2006 - 2006• Managed program development & execution across variety of internal and external resources (WAT, subsidiary of TF1 group, is the 3rd French video sharing website in terms of audience).
• Conceived the first version of the product www.wat.tv and coordinated its launch in June 2006.
• Selected and managed the relationship with the white label technical platform provider.
• Managed a cross functional team of two people (project planning / user interface).
2004 - 2005• Drove technological innovations for the TF1 group with an emphasis on new media: TV over DSL, Mobile TV and Internet.
• Developed innovative B2C products and explored new business and market opportunities.
• Analyzed market dynamics and consumer insights through qualitative and quantitative efforts.
• Identified and secured strategic partnerships to accelerate the innovation process.
• Relevant projects: launch of the TF1 ADSL video on demand service in partnership with Orange (Ma Ligne TV), management of a mobile TV streaming service trial, conception of a DVB-H service platform, lead of a technological & business analysis for TF1 Vision VOD WEB service, lead of a WEB 2.0 marketing study of the US market in 2005 and recommendation of the launch of WAT in Europe.