Franck CORBERY
CONTENT, PUBLISHING AND STRATEGY CONSULTANT (VOLUNTARY WORK), BLINK EDITIONS / CHICKS magazine
Freelancer with 9 years experience in a leading international surf and snowboard apparel company.
With a strong affinity for boardsports, the credo is achieving the Company’s targets to drive the brand image, products & development while assisting the riders in their individual career goals.
80 contactsFounded in 1997 in Encinitas, CA, Nixon is the premium watch and accessories brand for the youth lifestyle market.
Focused on making the little stu better, Nixon began with a small line of team-designed, custom-built watches sold exclusively in specialty boardsport and fashion retailers. Currently distributed in over 40 countries, Nixon’s product range has grown to include select men’s and women’s softgoods, leather goods and custom headphones.
- Implementation of marketing plans
- Event & tradeshows
- PR & Advertising
- Sponsoring division (Team & Events)
- Trade marketing
To efficiently and fulfill clients demands and missions using my decade experience in athletes management, sport marketing, web 2.0 & core PR.
The objective is to enable the client to outsource safely any of the following:
- Boardsports scene consulting & marketing
- Riders management
- Product management
- Core & mainstream PR management
- Web 2.0 consulting & creation
- Video / photo production & distribution (…)
And more...
2008 - 2009September 2008 – present: O’Neill south European headquarters, Anglet, France
EUROPEAN CORE PR MANAGER (reporting to O’Neill global HQs, Warmond, The Netherlands)
To support and increase brand awareness, with a specific focus on core PR and communication in line with business objectives.
Contact person for Pan European & national core medias
Budgeting core PR plans, concepts, ad campaigns and budget follow-ups.
Ensure liaison with world-class creative artists/photographers/film makers and media.
Development of specific team & event PR trips in collaboration with PR agencies and TV distribution companies.
Gathering, formatting and calculating annual core PR ROI
Liaison for national press agencies regarding core press / Production of PR materials suitable for core press need
2008 - 2009January 2008 – present: O’Neill South European headquarters, Anglet, France
GLOBAL SNOWBOARD TEAM MANAGER (reporting to O’Neill global HQs, Warmond, The Netherlands)
To support worldwide expansion of O’Neill on the snowboard apparel division with the creation, development and management of a global snowboard team featuring international and highly recognized athletes.
2007 - 20112007 - 2008January 2007 – June 2008: O’Neill South European headquarters, Anglet, France
‘AMPH’ SERIES MARKETING PROJECT LEADER (reporting to O’Neill global HQs, Warmond, The Netherlands)
To conceptualize, plan, budget and launch on a pan European level the new core product segment of O’Neill under the name of ‘AMPH series’.
Development of the AMPH series global business plan on a pan European level including product development & liability, sales targets and marketing plan.
Consumer researches & product groups panels management
Global AMPH marketing campaign development & pre-launch including:
Presentations to customers & O’Neill subsidiaries.
Design & sales divisions liaison.
Sell-in & sell-through tools development and production.
PR / TEAM and overall MKG campaign planning and follow-up.
2003 - 2009Fall 2003 – present: O’Neill South European headquarters, Anglet, France
EUROPEAN TEAM MANAGER (reporting to O’Neill global HQs, Warmond, The Netherlands)
To reinforce O’Neill Europe’s (450M€ turnover) position with overall re-structure and creation of a high class recognized European boardsports team.
European team recruitment, management, finances and operations.
Budgeting plans, concepts and budget follow-ups (1.6M € global team budget).
Negotiation of contracts and securing corporate sponsorship.
Global team follow-up and development in terms of media coverage comp results and brand targets.
Launch of the R&D program in collaboration with several pro-riders: brainstorming and briefs, overseeing product, sample testing and evaluation, analyzing and feedback to design unit.
Pre / on site and postproduction of photo shoots and video shoots with effective briefing to all participants.
Ensuring the riders beliefs in O’Neill and create a strong team spirit.
Extensive international and domestic travel focused on team footage production, international team scouting and national distributor’s liaison.
Managed sports: Snowboard / Surf / Free ski / Wakeboard / Windsurf / Kiteboard.
Link European team / all O’Neill BU, especially O’Neill Inc. (USA), design Dept., Mkg Dept. and national distributors.