Françoise Hernaez Fourrier

I'm currently holding the position of Head of Strategic Planning at Kantar Media Intelligence - a research department dedicated to Media and Brand strategies.
Bringing an in-depth and worldwide knowledge of various industries, providing a competitive intelligence and benchmarking competitors’ strategies, our studies are based on cross analysis (socio / semio / media).
Combining powerful data basis with expert human analysis, we provide research solutions that deliver intelligence on market trends, on competitor strengths and weaknesses, or any other ad hoc information about brands and medias strategies.