Frank Durousset

- Marketing & sales strategy: responsible for the global marketing & sales strategy, successful repositioning of the Alenty' s solutions from ad-exposure measurement to a complete branding media buying optimization solution. Set up & management of international strategic partnerships such as market research companies (Nielsen, TNS...) and marketplace players (DSP, Ad-exchange, SSP...) to improve the Alenty global value proposition to advertisers, media agencies, ad-networks and publishers. Product specification and pricing, business plan, elaboration of sales support materials (Website revamp, sales PowerPoint presentation,...) and P&L tracking.
- European Business development: Key european prospects identification, active prospection in Europe and market evangelization, set up and P&L management of various framework agreements at local and european level with major online players: Media agencies (OMD, Groupm, Zenith, Havas,...), Advertisers (Mars, Procter & Gamble, …), Ad-networks (Orange, Hi-Media...) and publishers (Canal+,...).
- International team management: Hiring, training and management of 7 people in France, UK and Germany including country managers, product marketing manager, key account executives and traffic managers. Setting up of sales, production and invoicing monitoring dashboards (Salesforce) to identify strengths and weaknesses and develop overall performance and profitability.

- Business development: setting up of the french subsidiary, new business and key account management of about 200 market research companies (TNS, IPSOS, Harris interactive...)
- Marketing & communication: Lightspeed Research awareness growth through market research fair attendance, effective retention email marketing strategy (bi-monthly newsletter), PR communications, opportunities to talk development at market research events (SEMO...)
- Management: recruitment, training and management of 5 sales executive and project managers. creation and implementation of new dashboards to track and improve sales & process performance.

Key results: Above the target each year, more than 1 M€ turnover from scratch

- Marketing & strategy: positioning of new mobile services in the brand’s customer relationship strategy, setting up of a global mobile communication platform with a multi-operators gateway allowing sending text or multimedia messages and a mobile web contents publication/streaming module (sound, videos, pictures…).
- Business development: Brands & retailers active prospection, evangelization of the market on how to use mobile in the CRM strategy, Building web mobile application (Value Retail, Total...), SMS alert services (Printemps, LadyFitness...) and in-store SMS promotion.
Key results: 250 K€ turnover, setting up of various mobile retention marketing campaigns to enhance customers proximity

- Business development: Identification of new business opportunities and strategic projects leadership (“mega-panel”), coordination of the marketing and sales strategy by product/country.
- Management: Direct management of 4 account executives in France and sales coordination of 5 country managers.

Key results: Responsible for a 10 M€ turnover, development of the “mega-panel” solution (Mix of audience and access panel)

- Management: responsible for the P&L regarding the french Toy and Sport consumers and retailers panel representing 3 M€ (20% increase each year in turnover and profit), management of 7 marketing consultants in France.
- European business development: in charge of the Sport business unit development, active pan-european prospection and european P&L coordination .
- International strategic key account management: Responsible for Reebok in Europe with quarterly data presentation in each country at EHQ level, constant up-selling and cross-selling owing to a consultative approach.

Key results: Far above the target - European sport business unit turnover multiplied by 5 in two years (more than 1,8 M$ in 2000)

93 - 97: software & merchandising department manager
- Marketing & Business development: responsible for the positioning and sales of a “merchandising suite” including store checks, merchandising optimization models and software. Direct active prospection of the main Nielsen clients and consultative approach to convince all the Nielsen consultants to propose the global merchandising solution to their clients.
- Management: Leading a multidisciplinary team – six people including software engineers, merchandising consultant and project managers.

Key results: 3 M€ turnover with a 15 to 20% increase each year

89 - 92: European sales coordinator

- International key account management: marketing analysis for European clients (Moulinex, Tefal-calor,...), up-sell and cross-sell to develop Nielsen turnover with these clients (ad-hoc surveys, merchandising...), definition and coordination of european panel standards.
- Business development: in charge of developing the sales for pan-european panels.

Key results: Set up of the 3 first pan european panel in the durable goods industry (microwave ovens, irons, Vacuum cleaners)

- Marketing & strategy: positioning of different promotional systems for shopkeepers to attract new customers and increase loyalty through minitel, call centre, reduction coupons.
- Business development: Active prospection of shopkeepers in the Rhône-alpes region (restaurants, video-clubs, fitness clubs, cinemas...)

Key results: Set up of successful cross-communication platforms (“Resto-cine”, “Passeport Gourmand”, “téléphone gourmand”)