Frank FARNEL

En résumé

Entreprises

• Emery - Head of Corporate Affairs

  2015 - maintenant

• Sanofi - Head of public Affairs NCD

  Paris 2013 - 2015

• Novo Nordisk - Vice President Global public Affairs and Advocacy

  La Défense Cedex 2012 - 2013

• GE Energy - Director GLobal Communications & public Affairs Europe (EMEA)

  BELFORT CEDEX 2005 - 2012 Senior Executive Director, Global Communications & Public Affairs EMEA
  
  Leading communications and coalition building efforts for GE Energy, effectively representing company interests while earning international recognition of GE as the region’s top energy infrastructure provider.
  • Growing GE Energy’s international business by partnering with national, regional and local government entities to implement GE’s technology within their communities.
  • Creating governmental and 3rd party coalitions (The Climate Group, the AER, UNDP, the R20) that join together to support the fight against climate change spearheaded by GE Energy.
  • Lobbied for, organized and won formal Assembly of European Regions (AER) support for GE Energy Technologies, leading to increased brand recognition, business development and revenue.
  o Earned first-ever formal AER support and partnership with a public company.
  o Public/ Private partnership is now internationally recognized as a Best Practice in Climate Change.
  • Planned and launched the first Annual Energy Day, held in Brussels and sponsored by GE Energy under the brand name “REFER” (Responsible Energy for European Regions) at www.refer.eu.com .

• Bombardier - Director Communications & Public Affairs

  Crespin 2003 - 2005 Director of Communications & Public Affairs
  Led international, regional and local lobbying efforts on behalf of Bombardier, successfully increasing brand recognition, marketing value and communication efficiency.
  • Won the rights to, and managed the official launch of, the new French regional train “Autorail Grande Capacité”, a € 1.6 billion project, by organizing local support coalitions for Bombardier in France while beating out the Alstom and Siemens proposals.
  • Managed multiple crises from issue recognition to problem containment to reversing negative trends.
  • Acted as public face of Bombardier Transportation, handling every aspect of the communications frontline from directing press junkets and conducting interviews to leading public outreach.

• Renault - DIrector INternational operations Africa & Indian Ocean

  Boulogne-Billancourt 1998 - 2003 Director of Global Brand Management, Marketing, Communications, and External Affairs
  Represented Renault in media operations, political negotiations and with various interest groups, businesses and governments. Successfully oversaw internal operations as well, including P&L responsibility for almost 100 dealers located in the Indian Ocean and East African regions, with 2001 sales of €55 million.
  • Successfully cleaned-up and revamped financial management issues resulting from improper activities performed by previous employees, overhauling processes to deliver 100% operational transparency.
  • Led restructuring of 40 dealers in 39 countries, increasing profits over 30% while improving customer satisfaction by 20% within two years.
  • Effectively established and ran Renault export operations, growing sales by between 40%-100% in Indian Ocean and East African territories.
  • Surpassed Peugeot for 1st time in Reunion Islands, achieving #1 market share in light passenger vehicles.
  • Implemented ISO 9002, 9001, and 14001 standards, ensuring correct and total legal compliance.

• Toyota Motors Europe - Deputy General Manager of Public Affairs - Europe

  1997 - 1998 Deputy General Manager of Public Affairs - Europe
  Supervised external communications including lobbying, corporate marketing, and cultural sponsorships.
  • Optimized corporate communications and marketing to win mass support for the development and launch of the Valenciennes Manufacturing site.
  • Lobbied for and won position on “The Single Vehicle Approval Issue” by building a coalition among Japanese, American and European automobile manufacturers to target the European Commission.

• Market Access S.A. - Managing Director

  1993 - 1997 Managing Director
  • Launched an international public affairs consulting company, achieving break-even within 6 months.
  • Signed, consulted to, and promoted, high-profile corporate clients in Europe, the Middle East & India.

• Philip Morris International - Manager Corporate Affairs

  Lausanne 1989 - 1993 Manager Corporate Affairs
  • Developed a dynamic lobbying program that increased public awareness of Philip Morris in France by 493%, project so successful it is now taught as a cast study at several universities.
  • Won reversal of legislation barring public smoking in France, and blocked its development at European Union through effective and consistent messaging targeting key stakeholders.

• Assemblée Nationale - Chargé de Mission – Special Adviser

  Paris 1988 - 1989 Chargé de Mission – Special Adviser
  • In charge of Defense, Foreign Affairs and European Affairs for the House Majority Leader.

Formations

• INSEAD

  Fontainebleau 2012 - 2012 AMP - Advanced Management Program

• Oxford University (Oxford)

  Oxford 1988 - 1988 International Management
  
  Brasenose College

• Georgetown University (Washington Dc)

  Washington Dc 1986 - 1988 Master of Science in Foreign Service

• ASSAS

  Paris 1983 - 1984 Journalisme et communications

• ASSAS DESS Droit Européen des Affaires

  Paris 1981 - 1983 Droit

Réseau

• Barbara COURRAUD

• Ethis RESSOURCES HUMAINES

• Gilbert CUZOU

• Jerome LECOT, RECRUTEUR FRANCO-ALLEMAND

• Khalid KHEMMALI

• Laura MARTINEZ ZERBI

• Madame A.

• Olivier RIFFARD

• Rokhayatou CISSOKHO

• Savine BÉNARD