Frederic Auv

Frederic has been working in Deloitte’s CRM consulting group for 7 years, working with packaged enterprise applications such as Siebel and Oracle. He was involved in different project phases from project selling and setup, business requirements analysis, gap analysis and design through to implementation and rollout covering different CRM business process and CRM business analytics areas.

He has experience of major global CRM business solution implementations. This includes a comprehensive business reengineering of Renault’s global customer services, a complex European lead management system implementation for Saab, an extensive solution implementation for Michelin’s global fleet management division and a standardisation of Cattles loan management business processes.

He also delivered successful business analytics solutions for CRM business operational and financial performance analysis and monitoring. This includes implementation of complex dashboards for monitoring Michelin’s global fleet management division operational effectiveness and Teleroute’s European sales effectiveness. This also includes an extensive set of business KPIs for Cattles financial and branch performance tracking and marketing segmentation.

He is also a member of Deloitte’s marketing community and as such works in the fields of marketing effectiveness and marketing resource management (MRM). He has also established himself as one of Deloitte's primary Siebel Analytics experts in Europe.